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New MSc in Social and Public Communication

The Social Psychology department at LSE will launch a new MSc in Social and Public Communication at the Graduate Open Evening on Wednesday 13 November.

This one year full time or two year part time MSc starting in autumn 2003 will provide a critical understanding of the broadly defined area of public communication. It's aimed at those working in, or aiming for employment in, fields such as journalism, publishing, advertising, public relations, education and various public bodies.

Professor Sonia Livingstone, convener of the Social Policy, LSE, said: 'Communication is central to social life, from the workplace, to the media, to the family. This new MSc applies the insights of social psychological research on communication, persuasion and social knowledge to a diversity of public settings - science, health, organisations, media, campaigns - enabling its graduates to work critically and constructively in their future careers.'

Among the themes explored will be:

  • The theories behind communications strategies
  • Frameworks for understanding facets of public communication
  • Strategising and defining your audience
  • The strategies behind the idea of spinning
  • Persuasion
  • The role of PR in the public communication process
  • The ethical dilemmas of public communication

Ends

For more information, contact Dr Darrin Hodgetts on 020 7955 6106, email: d.j.hodgetts@lse.ac.uk|, or Mr Tom Chivers, MSc programme administrator on 020 7955 7995, email: t.r.chivers@lse.ac.uk|

21 October 2002

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