By Danny Quah
At the turn of the millennium in a building overlooking London’s Fleet Street, Jim O’Neill and others at Goldman Sachs sat chewing on BRICs. Was BRIC just a clever catchphrase to explain where global investment prospects looked promising? Did it make good marketing sense to take a stance explicitly on Brazil, Russia, India, and China — with the risk that one’s views might then get obviously challenged by events? Why not simply dust off a variant of some broad generalization, say, “emerging markets”, and be done with it?
However the discussion went, in the event, the decision was to go ahead and proclaim BRICs the new global growth frontier.
In the decade since, the BRIC conceit has gone from strength to strength. It has figured not only in multi-billion dollar financial investments, but also—and perhaps even more importantly—in geopolitical analysis and international policy debate. The BRIC idea is now familiar to school-children worldwide, from Australia to Argentina — young people who were not yet born when the terminology was first hatched. In the reality (rather than just the idea) driven in part by charismatic leadership in different parts of the BRICs and in part by China’s staggering success in economic growth, poverty reduction, and export prowess, BRICs have robbed the US of its 21st-century unipolar moment, rewritten the rules of East-West global engagement, and reshaped the world’s patterns of trade, the world’s distribution of economic activity, and the world’s landscape of poverty.
Scholars of International Relations, International History, Global Governance, Management, and World Politics likely saw the coming shape of these new challenges far sooner than did other disciplines. Those scholars had grown up intellectually already familiar with Paul Kennedy and the rise and fall of great powers, with the Cold War struggle between East and West, with the promise of the US’s unipolar moment in global history. Such events and ideas had primed those scholars to grasp quickly the significance of BRICs.
In the piece that follows, my good friend Professor Michael Cox of LSE’s International Relations Department describes a convergence between international relations, history, management, international development, and economics to help us understand the post-BRIC economic and political state of the world. He shows how putting together rigorous ideas from cross-disciplinary social science — something the LSE seeks to do more than perhaps any other academic institution in the world — we get better insight on the global economy. For me, his essay is more than just a description of what the LSE does; his essay establishes why to understand the new world economic order, it is essential to traverse many different social science disciplines.
Professor Michael Cox's article 'A new world economic order?' A view from LSE.
Both pieces first appeared on Danny Quah's blog