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Qualitative Methods Research Group

The qualitative methods team share a commitment to teaching qualitative research in an interdisciplinary social science context with an emphasis on practical skills development. We are committed to a pragmatic and adaptable approach to issues of research epistemology. We see quantitative and qualitative methods as complementary rather than opposing research strategies and take a toolbox approach to methods training.

While we apply qualitative methods to different fields and contexts, our research shares a broad interest in the advancement of rigorous and insightful methodological practices, including the development of new methodological tools.
Individuals within the department have methodological expertise in ethnography; interviewing; visual and other sensory methods; text analysis; qualitative analysis software; content analysis; applied qualitative research; dialogical methods; modelling with qualitative data, design and social research

Current and recent projects by Department members include

Communicating Chronic Pain: Interdisciplinary Methods for Non-Textual Data
Funded by the NCRM Methodological Innovations Project scheme

Visual Rhetoric: Bridging Design and Social Research
A collaboration between LSE and LCC (London College of Communication, University of the Arts

An international interview study of community mobilisation in the context of the global HIV/AIDS response

Our relevant publications:

Bauer, M. and Gaskell, G. (2000) Qualitative Researching with Text, Image and Sound: A Practical Handbook, London: Sage Publications.
Translated into Brazilian Portuguese (2002); Chinese, complex characters (Taiwan, 2008); Hebrew (2011).

Cornish, F. & Gillespie, A. (2009). A pragmatist approach to the problem of knowledge in health psychology. Journal of Health Psychology, 14, 1-10.

Park E. & Tsirogianni S. (forthcoming) ‘Bridging Social Representations Theory and Discourse Analysis’ in The Handbook of Social Representations

Tarr, J. and Thomas, H. (2011) ‘Mapping Embodiment: Representing Pain and Injury’, Qualitative Research 11 (2): 141-157.

Tarr, J. (2004) ‘Embodiment, Reflexivity and Movement Re-education: An Ethnographic Case Study’, in Seale, C. (ed) Researching Society and Culture, 2nd ed, London: Sage Publications, pp 453-462.

Tsirogianni S. & Gaskell G. (2011). The Role of Plurality and Context in Social Values, The Journal for the Theory of Social Behaviour


Zittoun, T., Cornish, F., Gillespie, A. & Baucal, A. (Eds.) (2007). The socio-cultural psychology of collaborative research. Integrative Psychological and Behavioral Science, 41(2). [guest-edited special issue]

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