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EU Kids Online

Please click here for Estonian language Website (External link).|

In brief

Estonian children’s internet use is, simultaneously, advanced and problematic – while ranking high in Europe for making use of online opportunities, Estonian children experience a number of risks. Estonia leads the European rankings in online bullies and excessive internet users, and belongs to the “Semi-supported risky gamers” group of countries. Estonian parents stand out for their relatively untroubled attitude toward online risks and for being comparatively passive in supervising or restricting their children’s online activities.



  • In Estonia, the EU Kids Online project has been enjoying wide media coverage and has thus contributed to keeping internet safety on the public agenda. For example, the short report on excessive internet use, showing Estonia as the top-ranking country in Europe in terms of children’s excessive use of the internet, was covered in the prime time news broadcast by two national TV channels, Estonian TV and TV3.
  • Members of the Estonian research group have introduced project findings and recommendations in plenary speeches at significant national public events such as Safer Internet Day or media education conferences.
  • The Estonian team has published project findings and policy recommendations in a number of academic papers, dissertations, high-impact public reports (such as Estonian Human Development Reports) and articles in newspapers, magazines and social media (see Publications on the right of this page).

Estonia team



Veronika Kalmus (PhD in Sociology) is Professor of Media Studies at the Institute of Social Studies, University of Tartu. Her research interests are related to inter-generational relations, socialisation, values, and (new) media use. She leads several research projects, including 'Generations and inter-generational relations in the emerging information society', financed by the Estonian Science Foundation.


Pille Pruulmann EE

Pille Pruulmann-Vengerfeldt (PhD in Media and Communication) is an Associate Professor at the Institute of Social Studies, University of Tartu, and a Researcher at the Estonian National Museum. Her interests are internet user typologies, user-friendly online spaces as possible venues for participation and participatory applications for organisations. She is leading and participating in several national and international projects.


Andra Siibak (PhD in Media and Communication) is a Senior Research Fellow in Media Studies at the Institute of Social Studies, University of Tartu. Her present research interests include generations and mediation of inter-generational new media use, young people’s perceptions and constructions of privacy on social media and audience fragmentation in new media environments.

Maria Murumaa EE

Maria Murumaa-Mengel (MA) is a PhD student and a junior researcher at the Institute of Social Studies, University of Tartu. She is currently involved in research projects focusing on the transformation of privacy in new media and more specifically, teenagers’ use of social media. In addition, she is interested in inter-generational relationships in the information society, qualitative research methods, and in different learning 2.0 projects.

Kairi Talves EE

Kairi Talves (MA) is a researcher and PhD student at the Institute of Social Studies, University of Tartu. Her research focuses on gendered patterns of parental behaviour and their impact on socialisation and inter-generational relations. She has participated in several international research projects and published a number of articles in international journals and edited volumes.

Inga Kald EE

Inga Kald (MA) is a Communication Specialist at the Institute of Social Studies, University of Tartu. Her Master’s thesis concerned first and second grade children’s online risk experiences and coping strategies. Her Bachelor thesis 'Parental mediation of 5 to 7 year old children's media use: the Rahamaa (Moneyville) case' was based on a case study of positive web content for small children.




Professor Veronika Kalmus
Institute of Social Studies
University of Tartu
Lossi 36
51014 Tartu
Tel: +372 56 623 583
Fax: +372 79 77504