Prof Sonia Livingstone  and
Dr Leslie Haddon
Department of Media and Communications
London School of Economics
Houghton Street
London WC2A 2AE

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The EU Kids Online network is funded by the EC Safer Internet Programme|




EU Kids Online

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Sara Signer Widmer
IPMZ - Institute of Mass Communication and Media Research
Andreasstrasse 15
CH-8050 Zürich
Tel: +41 (0)44 634 46 93
Fax: +41(0)44 634 49 34
e-mail: |

Sara Signer Widmer

Sara Singer CHDr. des. Sara Signer Widmer is a research associate at the University of Zurich's Institute of Mass Communication and Media Research (IPMZ) . Her research interests include children and media, new media, media literacy, media socialisation, media and migration and media pedagogy. She is also a teaching associate at the University of Education (PHZH) in the Department of Media Education.

Martin Hermida

Martin Hermida CHMartin Hermida is research and teaching assistant at the University of Zurich IPMZ- Institute of Mass Communication and Media Research. His main research interests are usage and the effects of the internet, as well as the related literacies required by users in this new and challenging digital environment.



Heinz Bonfadelli

Heina Bobfadelli CHProf. Dr. Heinz Bonfadelli is  full professor at the Institute for Mass Communication and Media Research, University of Zurich. He has conducted research and published in various areas like uses and effects of mass media and the knowledge gap; health communication campaigns; the dgital divide; mass media and youth, reading behavior of children and adolescents; science-, risk- and environmental communication; media and migration.



Friemel, T. N., Signer, Sara (2010) Web 2.0 Literacy: Four Aspects of the Second-Level Digital Divide. In: SCOMS – Studies in Communications Science 10, S. 143-166. (|)

Bonfadelli, H. (2007) Risk Communication, Mass Media, and Public Trust. In: Taiwan Journal of Law and Technology Policy, 4(1), 41-65.

Bonfadelli, H. (2007) Mass Media and Public Perceptions of Red and Green Biotechnology: a Case Study from Switzerland. In: Brossard, Dominique / Shanahan, James / Nesbitt, Clint T. (Hg.): The Media, the Public and Agricultural Biotechnology. CABI: Oxon, UK / Cambridge, MA, , 97-125.

Bonfadelli, H. (2007) Use of old and new media by ethnic minority youth in Europe with a special emphasis on Switzerland. In: Communications, 32(2), 2007, 141-170.

Swiss EU Kids Online Report| 

The new Swiss report, with data based on the EU Kids Online questionnaire, focuses on online risk experiences and how children and young people deal with these: 

  • Parents in Switzerland are largely unaware of the potential dangers which their children are exposed to online. 28% of children who have seen sexual images were bothered by it. Most of the affected children (30%) respond passively, hoping that the problem will resolve itself.
  • 5% of Swiss children are affected by cyberbullying. This takes place especially on social networks. Most parents, especially parents of sons, do not know that their child is a target of cyberbullying. Children's preferred coping strategy is to block the perpetrator. 
  • 7% of children met someone offline that they first met online. About one third of these children met someone that has no connection to their everyday life. Only a few parents know that their children met someone face to face whom they met before only online.









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