Project title |
Austrian Internet Monitor 4/2013 APPs in Austria
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Country or countries |
Austria (AT)
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Language(s) of report |
German
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Funder of research |
Private funding
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Date of fieldwork |
2013
|
Main research focus |
|
Target group studied |
Children; Parents; Adults; Others (e.g. teachers)
|
| Methodology |
|---|
Description of studied group |
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Age of children studied |
14; 15; 16; 17; 18
|
Methodology |
Quantitative
|
Size of sample |
2000
|
If survey, scope of sample |
Representative for Austrian Internet user (14+)
|
| Topics covered |
|---|
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Access and use; Activities; Opportunities and benefits
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| Findings |
|---|
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• 53% of the general population in Austria use a smartphone. An average smartphone user uses nine different apps on a regular basis. Most popular are calendar apps (81%) and weather apps (80%), but also navigation apps (77%). Messaging apps have become increasingly important - 69% of smartphone users have installed at least one of them. They are most popular among the youngest target group (ages 14-29). They make use of these apps to differentiate themselves from their parents and other older internet users, who are increasingly represented in social networks.
|
| Further information |
|---|
Relevant publications |
Integral (2014). Austrian Internet Monitor 4/2013 APPs in Austria. Retrieved May 27, 2014 from: http://www.integral.co.at/downloads/Pressetext/2014/01/AIM-Consumer_-_Q4_2014.pdf
|
Report accessibility |
Printed or online report; Journal article; Brief summary available online
|
URL of report |
http://www.integral.co.at/downloads/Pressetext/20...
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Dataset publicly available |
No
|
Contact details of investigator |
Dr. Bertram Barth / Mag. Sandra Cerny, T +43 1 - 799 19 94, aim@integral.co.at, INTEGRAL Markt- und Meinungsforschungsges.m.b.H.
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