Project title |
Mobile Web Watch 2011. Die Chancen der mobilen Evolution. [Mobile Web Watch 2011. The chances of the mobile evolution.]
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Country or countries |
Austria (AT); Germany (DE); Switzerland (CH)
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Language(s) of report |
German
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Funder of research |
Private funding
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Date of fieldwork |
2011
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Main research focus |
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Target group studied |
Others (e.g. teachers)
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| Methodology |
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Description of studied group |
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Age of children studied |
14; 15; 16; 17; 18
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Methodology |
Quantitative
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Size of sample |
DE: 3005, AT: 523, CH: 522
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If survey, scope of sample |
Representative for internet users aged 14-69 in Austria, Germany and Switzerland
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| Topics covered |
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Access and use; Activities; Opportunities and benefits
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| Findings |
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• 44% of Austrian internet users go online via a mobile device.
• Adolescents use online communities and location-based services a lot.
• 80% of mobile internet users use apps on their phone.
• Young people are the only group with low acceptance rates for mobile advertising; all other groups are sceptical.
• The most important reasons for not using the internet on mobile phones are costs and having no use for it.
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| Further information |
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Relevant publications |
Accenture (2011). Mobile Web Watch 2011. Die Chancen der mobilen Evolution. Retrieved August 8, 2012, from http://www.accenture.com/SiteCollectionDocuments/Local_Germany/PDF/Accenture-Studie-Mobile-Web-Watch-2011.pdf
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Report accessibility |
Printed or online report
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URL of report |
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Dataset publicly available |
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Contact details of investigator |
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