Project title |
Musikvideos auf Facebook. Die Bedeutung der Nutzung von eingebetteten Musikvideolinks auf Facebook für den privaten User [Music videos on Facebook. The importance of embedded links to music videos on Facebook for private user]
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Country or countries |
Austria (AT); Switzerland (CH); Germany (DE)
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Language(s) of report |
German; English
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Funder of research |
PhD or Masters research
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Date of fieldwork |
2013
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Main research focus |
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Target group studied |
Others (e.g. teachers)
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| Methodology |
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Description of studied group |
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Age of children studied |
14; 15; 16; 17; 18
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Methodology |
Quantitative
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Size of sample |
248 (14 to 75 years, Germany 51%, Austria 44%, Italy 2%, Switzerland 1%, other countries 2%)
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If survey, scope of sample |
Convenience Sample - Guided Pyramid Scheme
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| Topics covered |
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Access and use; Activities; Opportunities and benefits
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| Findings |
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• The reception of music videos is closely linked to the lifeworld of the interviewed people. Today they use almost exclusively YouTube and Facebook. Mentioned reasons are: to save time, pre-filtered content by friends and peers, personal references, and freedom of choice. The interviewees used the opportunity to like and to share videos.
• Mentioned reasons are: to share one’s mood, identification, information for friends and peers, hidden messages, and support for artists. Mentioned in a positive way overall is the opportunity to compose a programme with respect to one’s own needs. It is highlighted in a critical way that a number of videos are removed from YouTube and Facebook due to several reasons. Mentioned are: aspects of digital rights management (DRM, especially GEMA in Germany) and ‘censorship’ (e.g. sexual content in music videos).
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| Further information |
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Relevant publications |
Gern, S. (2013), Musikvideos auf Facebook. Die Bedeutung der Nutzung von eingebetteten Musikvideolinks auf Facebook für den privaten User [Music videos on Facebook. The importance of embedded links to music videos on Facebook for private user]. University of Salzburg: Masterthesis.
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Report accessibility |
Brief summary available online; PhD or Masters Thesis
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URL of report |
http://media.obvsg.at/AC11229359-3001; http://ale...
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Dataset publicly available |
No, guideline and questionnaire are public available
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Contact details of investigator |
Sandra Gern, M.A., sandra@egofm.de
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