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• New media are clearly becoming ‘digital babysitters’, with more then 65% of parents using the media for occupying their children while doing home chores, entertaining children during trips or when a child’s physician visits.
• Russian fathers show more enthusiasm for using digital media with their children as opposed to Russian mothers, who prefer using traditional media (television, books, spoken word, music, etc.). E-books, mobile apps and online games are more frequently used and popular among male parents who show real enthusiasm about the digital potential in connection to their child’s development.
• The digital gap between poor and wealthy parents is significant in terms of both children’s access to devices and attitudes towards technology. Higher-income families see a more positive impact of digital media of their child's development.
• Educational apps and creativity-based mobile apps have more potential for being shared activities than gaming apps. Still, gaming apps rate higher on the popularity scale.
• Online search has become the most popular shared activity for high school-aged children and their parents. The search for content and information via the internet has exceeded even watching television.
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