Project details

Project title

The future use of the Internet as a channel of communication, information and business by the big companies.

Country or countries

Portugal (PT)

Language(s) of report

Portugese

Funder of research

PhD/Masters Research

Date of fieldwork

October 2003 to February 2004

Main research focus

Target group studied

Children; Adults

Methodology

Description of studied group

Age of children studied

4; 5; 6; 7; 8; 9

Methodology

Qualitative and quantitative

Size of sample

865 children and a group of experts

If survey, scope of sample

Sub; national

Topics covered

 

Online usage

Findings

 

Summary not available but see refrences.

Further information

Relevant publications

1. Dutschke, Georg (2004). “The future use of the Internet as a channel of communication, information and business by the big companies. 2. Dutschke, Georg; Junco, Júlio; Petrucci, Marina: “The New Generation of consumers in Portugal. Their importance for organizations and markets. A Prospective research.” "

Report accessibility

Non; `published' PhD/Masters thesis

URL of report

Dataset publicly available

No

Contact details of investigator

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