Project title |
Sinus-Milieu-Jugendstudie 2014 Österreich [Sinus-Youth-Study 2014 Austria]
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Country or countries |
Austria (AT)
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Language(s) of report |
German
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Funder of research |
Private funding
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Date of fieldwork |
2014
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Main research focus |
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Target group studied |
Others (e.g. teachers)
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| Methodology |
|---|
Description of studied group |
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Age of children studied |
14; 15; 16; 17; 18
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Methodology |
Quantitative
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Size of sample |
1000
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If survey, scope of sample |
Representative for 14-29 year olds in Austra
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| Topics covered |
|---|
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Access and use; Activities; Risks and harm; Opportunities and benefits
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| Findings |
|---|
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• Special focus 2014: How is it possible to get in touch with young people and how to motivate them? What are the special codes used by them: signs, symbols, pictures? How to recruit young people, what are the important aspects of mobility and contact? Comparison with 2013, the everyday life realities of young people: school, work, media, leisure time, brands, values and goals, aesthetics and styles.
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| Further information |
|---|
Relevant publications |
Integral (2014). How to get in touch with young people. Retrieved May 26, 2014 from: http://www.integral.co.at/downloads/Pressetext/2014/02/Sinus_Milieu_Jugendstudie_2014_-_Feb_2014.pdf
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Report accessibility |
Printed or online report; Brief summary available online; Other but not specified
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URL of report |
http://www.integral.co.at/downloads/Pressetext/20...
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Dataset publicly available |
No
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Contact details of investigator |
Betram Barth, bertram.barth@integralco.at; Bernhard Heinzlmaier, bernhard.heinzlmaier@tfactory.com
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