On the 15th of December 2011, the Department of Media and Communications celebrated the award of an Honorary Doctorate to Professor Nora Cruz Quebral for her pioneering and continued contribution to the field of development communication. The award of this degree followed the Department's nomination, which was strongly supported by the global community of individuals and practitioners in development communication. Whilst appreciating the contribution of other schools of thought from other parts of the world in consolidating the theory and practice of development communication, the Department observed that the award is in itself an appreciation of the role played by the College of Development Communication, University of the Philippines [at Los Baños] (UPLB) in institutionalising development communication teaching and research. The award was presented in a colourful ceremony at the LSE in London, after which the School hosted Quebral and her family to a dinner.
In a 14th December 2011 seminar organised by the Department of Media and Communications in conjunction with the London-based Communication for Development Network, Professor Quebral presented a reflexive personal and institutional account of how development communication emerged within the College of Agriculture in the 1960s, becoming a fully-fledged degree programme in the early 1970s, and to date, where the University has a College of Development Communication that has contributed to the development of numerous training programmes in the field. Quebral's presentation, like most of her publications (including the classic, Development Communication, 1988) traces the development of the field to the attempts by agriculture professors to find creative ways to broker, manage and exchange agriculture knowledge using a range of communication tools including radio. The emphasis was on how media and communication could be used as tools for facilitating the design and implementation of realistic and sustainable development interventions within the context of the global south. A copy of her presentation is available for download as a PDF.