Vivi Theodoropoulou

Supervisor: Sonia Livingstone (Until his passing I was privileged to be co-supervised by Professor Roger Silverstone)

Research topic:The diffusion and adoption of digital television among the first generation digital audience in the UK

Before joining in the Department of Media and Communications research students' programme, I received an honours degree in Communication and Media Studies from the Department of Communication and Media Studies, National and Kapodistrian University of Athens and completed the MSc Media and Communications at the London School of Economics.

For four years I was a graduate teaching assistant for the core course Theories and Concepts in Media and Communications and Methods of Research in Media and Communications as well as for the graduate option course The Audience in Mass Communications in the Department of Media and Communications MSc Programmes. My postgraduate studies have been funded by scholarships from the State Scholarships Foundation of Greece and the Alexander Onassis Foundation.

My current research interests evolve around the social dimensions of new media with a particular focus on issues of access and use. I am also concerned with technology and cultural forms' consumption as a means of identity construction, thus my interest in mediation, (changing) audiences and users in general, and fandom, sports and niche audiences, in particular.


  • Theodoropoulou, V. (2003) 'The first generation of the digital TV audience in the UK' in R. Panagiotopoulou (ed.), The Digital Challenge: Media and Democracy. Athens: Typothito. (In Greek).
  • Theodoropoulou, V (2003) 'Consumer convergence: Digital television and the early interactive audience in the UK' in T. Hujanen and G. F. Lowe (eds.), Broadcasting and Convergence: New Articulations of the Public Remit, Gothenburg: Nordicom
  • Theodoropoulou, V (2007) 'The Anti-Fan Within the Fan: Awe and Envy in Sport Fandom' in J. Gray, C. Sandvoss and C. L. Harrington (eds), Fandom: Identities and Communities in a Mediated World, New York: New York University Press