Cesar Jiménez-Martínez

Research topic

Between the streets and stadiums: Struggling for and over the image of Brazil in the age of 'new visibility'.

My thesis focusses on the struggles for the mediated visibility of the nation, using as a case study the protests that happened in Brazil during June 2013. As such, I have interviewed several dozens of representatives of the Brazilian government, media activists, Brazilian journalists and foreign correspondents. 

Supervisors: Dr. Shani Orgad and Dr. Nick Anstead

Research interests

My research interests include Media and Nationalism, Public Diplomacy, Strategic Narratives, Nation Branding, Media Representation and Media and Globalisation. I am interested in how particular representations of the nation are created and communicated through the complex contemporary media space, for both domestic and foreign audiences, in order to advance political, economic and cultural goals. My focus is on the different tensions and struggles that arise during this process, especially in the context of Latin American societies.

Academic and professional background

I am a journalist from the Pontificia Universidad Catolica de Chile and I graduated with Distinction in MSc/MA in Global Media and Communications from LSE and the University of Southern California. 

I worked as a journalist for the newspaper El Mercurio in Chile and did research and production for several documentaries and television series broadcasted in Chile and Latin America. After this, I joined Ogilvy Public Relations Chile to work on different projects related with Nation Branding for several Chilean public and private organisations.

As a journalist, I have written for Chilean newspapers El Mercurio and La Tercera, as well as for foreign magazines such as DAMn. 

Currently, I also work as Research Support Assistant for the project 'Parenting for a Digital Future', at the Department of Media and Communications at LSE. 

Publications

Journal articles

The mediation of the Brazilian V-for-Vinegar protests: from vilification to legitimization and back?
Cammaerts, Bart and Jiménez-Martínez, César (2014) The mediation of the Brazilian V-for-Vinegar protests: from vilification to legitimization and back? Liinc em Revista, 10 (1). pp. 44-68. ISSN 1808-3536

Disasters as media events: the rescue of the Chilean miners in national and global television
Jiménez-Martínez, César (2014) Disasters as media events: the rescue of the Chilean miners in national and global television. International Journal of Communication, 8 . pp. 1807-1830. ISSN 1932-8036

Chile’s quest to improve its image abroad
Jiménez-Martínez, César (2013) Chile’s quest to improve its image abroad. Place Branding and Public Diplomacy, 9 (4). pp. 279-290. ISSN 1751-8040

Chile: looking at the Pacific… but not at all of it
Jimenez-Martinez, C. (2013) ‘Chile: looking at the Pacific… but not at all of it’, in Public Diplomacy Magazine, University of Southern California, Summer 2013. 

Book Sections

Integrative disruption: the rescue of the 33 Chilean miners as a live media event
Jiménez-Martínez, César (2016) Integrative disruption: the rescue of the 33 Chilean miners as a live media event. In: Fox, A., (ed.) Global Perspectives on Media Events in Contemporary Society. IGI Publishers, Hershey, USA, pp. 60-77. ISBN 9781466699670

Monograph

Does long-term care subsidisation reduce unnecessary hospitalisations?
Costa-Font, Joan, Jiménez-Martínez, Sergi and Vilaplana, Cristina (2016) Does long-term care subsidisation reduce unnecessary hospitalisations? CESifo working papers, 6078. CESifo Group, Munich, Germany.

Thinking of incentivizing care? The effect of demand subsidies on informal caregiving and intergenerational transfers
Costa-Font, Joan, Jiménez-Martínez, Sergi and Vilaplana-Prieto, Cristina (2016) Thinking of incentivizing care? The effect of demand subsidies on informal caregiving and intergenerational transfers. Barcelona GSE Working Paper, 929. Barcelona Graduate School of Economics, Barcelona, Spain.

Journalistic representations of Jeremy Corbyn in the British Press: from "watchdog" to "attackdog"
Cammaerts, Bart, DeCillia, Brooks, Viera Magalhães, João and Jiménez-Martínez, César (2016) Journalistic representations of Jeremy Corbyn in the British Press: from "watchdog" to "attackdog". The London School of Economics and Political Science, London, UK.

Website

When our watchdog becomes a bloodthirsty attackdog, be wary
Cammaerts, Bart, DeCillia, Brooks, Magalhães, João and Jiménez-Martínez, César (2016) When our watchdog becomes a bloodthirsty attackdog, be wary. openDemocracy UK (13 Jul 2016) Opinion Piece.

Book review: Brazil: reversal of fortune by Alfred P. Montero
Jiménez-Martínez, César (2014) Book review: Brazil: reversal of fortune by Alfred P. Montero. LSE Review of Books (24 May 2014) Blog Entry.

Book review: Branding the nation: the global business of national identity, by Melissa Aronczyk
Jiménez-Martínez, César (2014) Book review: Branding the nation: the global business of national identity, by Melissa Aronczyk. LSE Review of Books (05 Feb 2014) Blog.

Book Review: branding the nation: the global business of national identity by Melissa Aronczyk
Jiménez-Martínez , César (2014) Book Review: branding the nation: the global business of national identity by Melissa Aronczyk. LSE Review of Books (05 Feb 2014) Blog Entry.

Book review: citizens rising: independent journalism and the spread of democracy
Jiménez-Martínez, César (2013) Book review: citizens rising: independent journalism and the spread of democracy. LSE Review of Books (28 Nov 2013) Blog Entry.

The brands are out tonight
Jiménez-Martínez, César (2013) The brands are out tonight. In Media Res (19 Jun 2013) Blog Entry.

Narratives matter because they feed our imagination
Jiménez-Martínez, César (2013) Narratives matter because they feed our imagination. CGCS Mediawire (17 Jun 2013) Blog Entry.

Other publications

Jimenez Martinez, C. (2011) 'We are all well (and undisrupted) in the shelter - the 33 of us: Narratives in the rescue of the Chilean Miners as a Live Media Event'. MSc Dissertation. London School of Economics and Political Science.

Participation in conferences

Nation Branding and the Creative Industries. What nation? What people? What synergies?, Aarhus University, Aarhus, September 2016. ‘Who speaks on behalf of the nation? Struggling for the image of Brazil during the June 2013 protests’.

IAMCR 2016, University of Leicester, Leicester, July 2016. 'From a Monitorial to an Antagonistic Normative Role: The Transgressive Mainstream Media’s Representation of Jeremy Corbyn' (with Bart Cammaerts, Brooks DeCillia and Joao Carlos Vieira-Magalhães)

Media and Governance in Latin America, University of Leeds, Leeds, July 2016. ‘Streets, stadiums and politics –struggling for the international image of Brazil in the global media environment’.

(In)Visible Cultures, CMCI Conference 2016, King's College London, June 2016. ‘On the streets, on the screens, in the stadiums – The struggles for and over the mediated visibility of Brazil during the June 2013 protests’ 

“Celebrar la nación: Ciudadanía y emprendedurismo en tiempos de marca país”, Pontificia Universidad Católica del Perú, June 2016. 'Chile and the invisible struggles behind nation branding'.

52nd Annual Conference of the Society for Latin American Studies 2016, University of Liverpool, April 2016. 'More than samba, football and carnival? The ‘Demonstrations Cup’ under the global spotlight'.

Trauma and Memory: Europe and Latin America, Embassy of Argentina, London, November 2015. Participation in the panel 'Voices from Latin America'.

Remapping Brazilian Cultural Studies, Senate House, University of London, September 2015. 'Between the streets and the stadiums: looking at the international image of Brazil through the eyes of a Chilean scholar'. 

Branding Latin America, University of Cambridge, Cambridge, April 2015. 'Brazil is something else! -Struggling for the image of the nation in the age of 'new visibility'. 

Media @LSE 6th PhD Symposium, London, June 2014. 

Media and Governance in Latin America, University of Sheffield, Sheffield, May 2014. 'Disasters as Media Events: the rescue of the Chilean miners in local and global television'.

Invited to participate as emergent scholar at the Milton Wolf Seminar in Media and Diplomacy: Diplomatic Maneuvers and Journalistic Coverage in a Time of Reset, Pivot and Rebalance, Vienna, April 2013. 

Trends in International and Latin American Communication Research, Pontificia Universidad Católica de Chile/International Communication Association, Santiago, Chile, October 2012. 'Winning the world, losing the neighborhood: the Chilean Public Diplomacy'.

Teaching experience

I have worked as teaching assistant in modules of Written Journalism, for the BA in Journalism at the Faculty of Communications of the Pontificia Universidad Católica de Chile, Santiago de Chile.

In addition, I have been guest lecturer in the courses MC404 (Political Communication) and MC428 (Media Culture and Neoliberalism in the Global South), teaching about media and nationalism, nation branding and public diplomacy, as well as Class Teacher in the Summer Course IR245 (International Journalism and Society) at the Department of Media and Communications at LSE. 

I have also taught lectures and seminars as part of the modules Sport, Communication and SocietyMedia, Globalisation and Culture, and Political Communication at the School of Politics, Philosophy, Language and Communication Studies at the University of East Anglia. In addition, I have presented my work as part of the Communication, Culture and History Seminar Series, at Loughborough University. 

Public engagement

Media contributions

Interviewed for the article 'Deciphering Islamophobia in Brazil', by Catherine Osborn. The Islamic Monthly, April 2016.

'Violência ofusca motivação dos protestos no Brasil, diz pesquisador chileno', interviewed by blog Brasilianismo, 15th January 2016. 

Interviewed by Monocle Radio, 17th March 2015. 

Interviewed by UOL Brazil, 16th March 2015. 

Public talks

Encuentros Chile Global 2014, Santiago de Chile, December 2014. Participation in panel 'International relations: diplomacy beyond the state'.

'What is public diplomacy?', Fundación Imagen de Chile, August 2012.  

Blogs and websites

Jiménez-Martínez, C. (2014) 'A necessary disenchantment: myth, agency and injustice in the digital age', report about the inaugural lecture of Professor Nick Couldry, LSE Media and Communications website, March 2014. 

Jiménez-Martínez, C. (2013) ‘The brands are out tonight’, in In Media Res (blog), June 2013.

Jiménez-Martínez, C. (2013) ‘Narratives matter because they feed our imagination’, in Center for Global Communication Studies (blog), Annenberg School for Communication at University of Pennsylvania, June 2013.

Jimenez-Martinez, C. (2013) 'Media representation and the global imagination: how the media invite us to think and feel about the world', report about the presentation of the book Media Representation and the Global Imagination, by Dr. Shani Orgad, LSE Media and Communications Department website, April 2013.

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