Dr Margaret Scammell

Maggie Scammell was a senior lecturer in media and communications before leaving the Department in January 2011. She was appointed to the LSE in January 1999. Before that she was for five years a lecturer at the School of Politics and Communications at the University of Liverpool, and a Research Fellow at Joan Shorenstein Center for Press/Politics, at the John F. Kennedy School of Government, Harvard University. She took her PhD at the LSE, investigating the Thatcher government's use of marketing and public relations.

Research interests

Maggie's research interests are in political communications, especially political campaigning, Americanisation and globalisation of campaigning, media and elections, governments and news management, political marketing, political journalism and the appropriate role of media in democratic countries.

Before joining the academy, she worked as a journalist for newspapers, magazines and television, writing and researching on a variety of subjects from general elections to gay politics.



Book Chapters


Maggie is also on the editorial boards of Political Communication and the Journal of Political Marketing. 

Contact details

Email: m.scammell@lse.ac.uk|