Child Audiences

Between 1995 and 2000 I led a pan-European team exploring the access, uses and meanings of media - old and new - for children and young people. Comparing 12 European countries, using qualitative and quantitative methods, we examined the extension of the 'child audience' into 'new media users', updating the seminal LSE study from the mid-50s when television arrived in British homes (Himmelweit et al's Television and the Child, 1958).