17 November 2010
Whether you are trying to sell News or Soap, you have to understand the human context of communications. That is why we have published a new research report that will outline the trends and scenarios for the future.
The report written by Professor Sonia Livingstone and Ranjana Das highlights how behaviour and relationships are changing due to advances in technology and new social conditions. It sets out the key trends and future scenarios for the family and media.
Read the report here and listen to Prof. Livingstone explain the importance of the study here. Report sponsors Vodafone have launched a new magazine called Digital Parenting, which you can learn more about here as well.