Ludmila Lupinacci Amaral

Ludmila Lupinacci Amaral

PhD Researcher

Department of Media and Communications

About me

Research topic

Live, here and now: experiences of liveness in everyday engagements with connective media

Broadly speaking, Ludmila is interested in areas such as digital communication, Internet studies, technology and society, digital platforms, social media, media consumption practices, computer-mediated interaction, and qualitative methods. Her doctoral research intersects with all of these topics, and in general terms, she aims to understand how people experience “liveness” in their everyday engagements with digital platforms of communication and, more specifically, with connective (or “social”) media. Liveness – the quality or condition of being ‘live’ – has been for decades a crucial topic in media and communications research. Nowadays, the promise of liveness is still widely reproduced, and even so-called social media platforms have increasingly adopted “the live” as a distinctive resource. Bearing this in mind, Ludmila starts from the assumption that the “live” is directly connected with our perceptions of time and space, and that these relations have been shifted and complexified by the incorporation and embeddedness of digital media technologies, which affect our capacities of connecting and making sense of ourselves, of others, and of the world. Therefore, Ludmila’s aim is to explore the live in the context of the everyday lived experience, adopting a phenomenological and audience-centred perspective.

Supervisors: Professor Nick Couldry and Dr Ellen Helsper


Ludmila completed her MSc in Communication and Information at Universidade Federal do Rio Grande do Sul (PPGCOM/UFRGS), Brazil, in 2016. In her dissertation, she looked into the appropriations and new applications of animated GIFs. She holds a BA in Social Communication – Publicity and Advertising (Famecos/PUCRS). Previously, she worked with market research and art direction. Ludmila currently holds an LSE PhD Studentship.

Expertise Details

digital media; social media; platforms; experience; audience studies; media technology