The politics of discoverability: public value content on Internet platforms
In today' attention economy and content overabundance era, how to ensure that content can be easily searched, found and discovered is of great concern for media organisations. The rise of streaming services, the transition to IP-delivery and cloud systems, and the evolution of media convergence are shifting the ability to control content discovery away from audiences and traditional content providers, while moving towards a much more layered and networked system. The gatekeeping role of Internet platforms and their opaque governing mechanisms subject to inscrutable algorithms and online interfaces demand further investigation, especially with regard to their impacts on content and public values online.
With an institutional political economy approach, this project aims to investigate how discoverability of public value content online is being negotiated between platforms organisations, public service media and public policy bodies, in order to reveal new insights on a feature of platform power: the control over discoverability. This in turn may prompt a reflection on how the identified stakeholders propose to practically achieve the policy desiderata of media diversity, plurality and public interest, without constraining individuals’ liberties and freedom of choice.
Thus, the empirical research of this study will also contribute to ongoing policy debates on PSM’s sustainability and prominence regimes, and it will speak to current issues on Internet platforms’ governance and content policies
Supervisors: Damian Tambini, Robin Mansell
Eleonora’s background is firmly in the interdisciplinary subjects of media economics and media policy. In 2013 she completed her Bachelor degree (First Class Honours) in Economics and Management of Arts, Culture and Communication from Luigi Bocconi University, where she studied the managerial side of the media industry with a dissertation on movie’s experiential marketing campaigns. In 2015, she graduated with a Research Master (Magna Cum Laude) in Media and Performance Studies at Utrecht University, during which she studied media from a cultural and political perspective, specialising in the political economy of online television. Her dissertation was entitled “The Effects of the Cord-Cutting Counter-public. How the Dynamics of Resistance and Resilience between the Cord-Cutters and the Television Distribution Industry Are Redefining Television,” in which she investigated the emergence of the cable cord-cutting counter-public, whose symbolic power is shaping the cultural and social construction of television and triggering shifts in the dimension of power and control.
In 2016 Eleonora joined the Legal and Policy Department of the European Broadcasting Union (EBU), and in 2017, she became also European Affairs Advisor for RAI, the Italian public service broadcaster. For both organisation she was working on media policy issues, overseeing the developments of relevant EU regulatory framework and initiatives, with a focus on media research & innovation, platforms, media freedom and cultural diversity. In 2016, she was interim project manager of the EBU Big Data initiative, while in 2017-2018 she was member of the Steering Committee of MediaRoad, an EU-funded project aimed at developing a European media ecosystem for innovation.