Dr César Jiménez-Martínez

Dr César Jiménez-Martínez

PhD Alumni

Department of Media and Communications

Connect with me

English, German, Portuguese, Spanish
Key Expertise
Media Globalisation, Media Nationalism, Nation Branding

About me

Thesis: Nationhood, Visibility and the Media: The Struggles for and over the Image of Brazil during the June 2013 Demonstrations (2017). View here.

Supervisor: Dr Shani Orgad

After the PhD

César passed his viva without corrections on 12 June 2017. He is lecturer in Global Media and Communications at Cardiff University. 

César was awarded an ESRC Postdoctoral Fellowship for the year 2018-2019 at Loughborough University, where he worked with Professor Sabina Mihelj. Before that, he worked as a Lecturer in Promotional Cultures, as well as in Propaganda, Spin and Public Relations at Brunel University. He was also Assistant Lecturer at Goldsmiths College, on the module Money and the Media, convened by Dr Liz Moor. 


Research Interests

César's research interests include Media and Nationalism, Visibility, Public Diplomacy, Nation Branding, Media Representation and Media and Globalisation. He is interested in how particular representations of the nation are created and communicated through the complex contemporary media space, for both domestic and foreign audiences, in order to advance political, economic and cultural goals. His focus is on the different tensions and struggles that arise during this process, especially in the context of Latin American societies.


César is a journalist from the Pontificia Universidad Catolica de Chile and graduated with Distinction in MSc/MA in Global Media and Communications from LSE and the University of Southern California. 

He worked as a journalist for the newspaper El Mercurio in Chile and did research and production for several documentaries and television series broadcasted in Chile and Latin America. After this, he joined Ogilvy Public Relations Chile to work on different projects related with Nation Branding for several Chilean public and private organisations.

As a journalist, he has written for Chilean newspapers El Mercurio and La Tercera, as well as for foreign magazines such as DAMn and Latin American Newsletter. 

He also worked as Research Support Assistant for the project Parenting for a Digital Future, based in the Department of Media and Communications at LSE. 


Journal articles


  • Jimenez-Martinez, C. (forthcoming). Media and the Image of the Nation during Brazil's 2013 Protests. London: Palgrave Macmillan.

Book Sections

  • Jiménez-Martínez, C. (2018) ‘Protests, News and Nation Branding: The Role of Foreign Journalists in Constructing and Projecting the Image of Brazil during the June 2013 Demonstrations’. In Fehimovic, D. & Ogden, R. (eds.), Branding Latin America: Strategies, Aims and Resistance, Lanham: Lexington, 131-157.
  • Jiménez-Martínez, C. (2016) 'Integrative disruption: The Rescue of the 33 Chilean Miners as a Live Media Event'. In Fox, A. (ed.), Global Perspectives on Media Events in Contemporary Society, Pennsylvania, USA: IGI Publishers, 60-77.

Reports and monographs

Book reviews


César was a Lecturer in Promotional Cultures, as well as in Propaganda, Spin and Public Relations, as part of the MA in Media and Public Relations, at Brunel University. 

He also worked as Assistant Lecturer at Goldsmiths College, for the module Money and the Media (convened by Dr Liz Moor). 

He has been guest lecturer for the courses MC404 (Political Communication) and MC428 (Media Culture and Neoliberalism in the Global South), teaching about media and nationalism, nation branding and public diplomacy, as well as Class Teacher in the Summer Course IR245 (International Journalism and Society) at the Department of Media and Communications at LSE. 

In addition, he has taught lectures and seminars as part of the modules Sport, Communication and SocietyMedia, Globalisation and Culture, and Political Communication at the School of Politics, Philosophy, Language and Communication Studies at the University of East Anglia. In addition, he has presented his work as part of the Communication, Culture and History Seminar Series, at Loughborough University. 

He has also worked as teaching assistant in modules of Written Journalism, for the BA in Journalism at the Faculty of Communications of the Pontificia Universidad Católica de Chile, Santiago de Chile.


Media contributions

'Life's a beach', interviewed by LSE News on 6th July 2018.

Interviewed for the article '5 anos depois, o que aconteceu com as reivindicações dos protestos que pararam o Brasil em junho de 2013?' [5 years later, what happened with the protests that stormed Brazil in June 2013] (9th June 2018), BBC Brasil

Interviewed for the article ‘“Jornadas de junho” viraram símbolo do fracasso da ascensão do Brasil’ [‘June Journeys’ become symbol of the failing rise of Brazil] (20th February 2018). Brasilianismo.

Interviewed for the article 'Deciphering Islamophobia in Brazil', by Catherine Osborn. The Islamic Monthly, April 2016.

'Violência ofusca motivação dos protestos no Brasil, diz pesquisador chileno', interviewed by blog Brasilianismo, 15th January 2016. 

Interviewed by Monocle Radio, 17th March 2015. 

Interviewed by UOL Brazil, 16th March 2015. 

Public talks

Encuentros Chile Global 2014, Santiago de Chile, December 2014. Participation in panel 'International relations: diplomacy beyond the state'.

'What is public diplomacy?', Fundación Imagen de Chile, August 2012.  

Blogs and websites

Jimenez-Martinez, C., and Skey, M. (2018) 'How repressive states and governments use 'sportswashing' to remove stains on their reputation', in The Conversation, 25th July 2018. 

Cammaerts, B., DeCillia, B., Magalhães, J. and Jiménez-Martínez, C. (2016) ‘When our watchdog becomes a bloodthirsty attackdog, be wary,’ in openDemocracy UK, 13th Jul 2016.

Jiménez-Martínez, C. (2014) 'A necessary disenchantment: myth, agency and injustice in the digital age', report about the inaugural lecture of Professor Nick Couldry, LSE Media and Communications website, March 2014. 

Jiménez-Martínez, C. (2013) ‘The brands are out tonight’, in In Media Res (blog), June 2013.

Jiménez-Martínez, C. (2013) ‘Narratives matter because they feed our imagination’, in Center for Global Communication Studies (blog), Annenberg School for Communication at University of Pennsylvania, June 2013.

Jimenez-Martinez, C. (2013) 'Media representation and the global imagination: how the media invite us to think and feel about the world', report about the presentation of the book Media Representation and the Global Imagination, by Dr. Shani Orgad, LSE Media and Communications Department website, April 2013.