Dr Margaret Scammell

Maggie Scammell was a senior lecturer in media and communications before leaving the Department in January 2011. She was appointed to the LSE in January 1999. Before that she was for five years a lecturer at the School of Politics and Communications at the University of Liverpool, and a Research Fellow at Joan Shorenstein Center for Press/Politics, at the John F. Kennedy School of Government, Harvard University. She took her PhD at the LSE, investigating the Thatcher government's use of marketing and public relations.

Research interests

Maggie's research interests are in political communications, especially political campaigning, Americanisation and globalisation of campaigning, media and elections, governments and news management, political marketing, political journalism and the appropriate role of media in democratic countries.

Before joining the academy, she worked as a journalist for newspapers, magazines and television, writing and researching on a variety of subjects from general elections to gay politics.

Publications

Books

Book Chapters

  • Election campaign communication
    Scammell, Margaret (2014) Election campaign communication. In: Mazzoleni, G., (ed.) International Encyclopedia of Political Communication. Wiley-Blackwell. (In Press)
  • Leaders on the campaign trail: the impact of television news on perceptions of party leaders in British general elections
    Scammell, Margaret (2012) Leaders on the campaign trail: the impact of television news on perceptions of party leaders in British general elections. In: Semetko, Holli and Scammell, Margaret, (eds.) The SAGE handbook of political communication. SAGE Publications, London, UK, pp. 378-386. ISBN 9781847874399
  • Labour no more: the press
    Scammell, Margaret and Beckett, Charlie (2010) Labour no more: the press. In: Kavanagh, Dennis and Cowley, Philip, (eds.) The British General Election of 2010. Palgrave Macmillan, Basingstoke, Hampshire, UK, pp. 280-305. ISBN 9780230521902
  • Political advertising in the United Kingdom
    Scammell, Margaret and Langer, Ana Inés (2006) Political advertising in the United Kingdom. In: Kaid, Lynda Lee and Holtz-Bacha, Christina, (eds.) The Sage Handbook of Political Advertising. Sage Publications, London, UK, pp. 65-82. ISBN 9781412917957
  • The press : for Labour despite Blair
    Scammell, Margaret (2005) The press : for Labour despite Blair. In: Butler, David and Kavanagh, Dennis, (eds.) The British General Election of 2005. Palgrave Macmillan, UK, pp. 119-140. ISBN 978-1403944269
  • Cosa isegna il marketing all scienza politica
    Scammell, Margaret (2004) Cosa isegna il marketing all scienza politica. In: Mellone, Angelo and Newman, Bruce I., (eds.) L’apparenza e L’appartenenza. Rubbettino, Italy, pp. 17-72. ISBN 8849807589
  • Citizen consumers : towards a new marketing of politics?
    Scammell, Margaret (2003) Citizen consumers : towards a new marketing of politics? In: Corner, John and Pels, Dick, (eds.) Media and the Restyling of Politics : Consumerism, Celebrity and Cynicism. SAGE Publishing, London, UK, pp. 117-137. ISBN 978-0761949213
  • The press disarmed
    Scammell, Margaret (2001) The press disarmed. In: Butler, David and Kavanagh, Dennis, (eds.) The British General Election of 2001. Palgrave Macmillan, Hampshire, UK, pp. 156-181. ISBN 9780333740323

Articles

Maggie is also on the editorial boards of Political Communication and the Journal of Political Marketing. 

Contact details

Email: m.scammell@lse.ac.uk|

Share:Facebook|Twitter|LinkedIn|
margar5