Dr. Sally Broughton Micova

Room STC214

Department of Media and Communications

London School of Economics and Political Science

Houghton Street

London WC2A 2AE


Tel: +44 (0) 20 7955 7346

Twitter: @BroughtonMicova


Sally Broughton Micova

LSE Fellow & Deputy Director, LSE Media Policy Project

I I teach primarily on the Media and Communications Governance track in the department, and in Michaelmas term I am also Acting Director of the LSE Media Policy Project (MPP), where I was the Research Officer for three years before taking up the post of LSE Fellow. The LSE MPP is designed to facilitate the inclusion of academic evidence and thinking in mainstream media and communications policy debate. In this capacity my work focuses on increasing the impact of academic and civil society research on policymaking at the UK and EU level. I completed my PhD in the Department during which time I also did some short term consultancy work for the OSCE, the UN DPI and the Council of Europe and began working on MPP. Before entering academia I spent several years as Head of Media Development and Spokesperson for the OSCE Mission to Skopje, and prior to that I worked in other international organizations implementing media related conflict mitigation projects. I also lecture on media economics and markets at the School of Journalism and Public Relations in Skopje. 

Research Interests

My research interests stem partly from my prior professional experience working on broadcasting policy in South East Europe and from a concern for media systems in small states. Since being in the UK and working on the MPP I have also become more involved in UK media and in other policy areas. Nevertheless at the core of my work is a focus on regulation and governance of media systems. 

Although I recently completed a major project on the role of EU audiovisual media policy in media governance in Slovenia and Macedonia I remain keenly interested in the “Europeanization” of the media sectors in this part of Europe. I continue to work on the issues this project raised for me regarding mechanisms of governance in small post-communist states in Europe, a category which includes many of the new member states, and regarding the viability of small media systems with unique languages in the context of Europe and in the face of globalization.

I see globalization and convergence as the key challenges and opportunities for media currently. One question that I am interested in now is how are we going to continue to fund mainstream media content. EU media policy includes several mechanisms for supporting content, and, having already conducted work on the content quotas for broadcasters, I am beginning an investigation of the EU’s support for audiovisual production and the role that public service broadcasters play in its use. Copyright and distribution of those rights and advertising have been the foundations of funding content production in much of the world, but these are being broken down as online media and cultures of sharing, but much of Europe has also relied on PSBs and film funds and other forms of state subsidy. I would like to understand more about these mechanisms with the view to considering their adaptation to today’s converged environment. I am fascinated by the changing business models for media and the regulatory implications of these new models in terms of competition, data protection and privacy, intellectual property and the public interest.


Broughton Micova, S. (2015) “Cinematic audiovisual production in Europe”, Where? Public Value Report 2014/15 Konrad Mitchka (Ed) ORF: Vienna, Austria: 36-39

Broughton Micova, S. (2014) “Public Service Broadcasting in Slovenia and Macedonia: Creating Stars” in The Media in Europe’s Small Nations, Jones, H. (ed.) Newcastle-upon-Tyne: Cambridge Scholars Publishing

Broughton Micova, S. (2013) “Rights vs. Reality: Minority Language Broadcasting in South East Europe” Journal on Ethnopolitics and Minority Issues in Europe. 12(4)

Milosavljević, M. and Broughton Micova, S. (2013) “Because We Have To: Digitalization of Terrestrial Television in South East Europe” in International of Digital Television 4(3)

Broughton Micova, S. (2013) “Book Review: Understanding Media Economics by Gillian Doyle” LSE Review of Books. 9 November 2013.

Broughton Micova, S. (2013) “Content Quotas: What and Whom are the Protecting” in Private Television in Western Europe: content, markets and policy, Pauwels, C., Loisen, Jo. and Donders, K. (eds) London: Palgrave

Puppis, M., Broughton Micova, S. and Tambini, D. (2012) Policy Brief 6 Reforming the PCC: Lessons from Abroad, London: LSE Media Policy Project

Broughton Micova, S. (2012) “Born into Crisis: Public Service Broadcasting in South East Europe” in Regaining the Initiative for Public Service Media, Lowe, G.F. and Steemers, J. (eds.) Göteborg, Nordicom

Broughton Micova, S. (2011) “Book Review: Jean K. Chalaby Transnational Television in Europe: Reconfiguring Global Communications Networks” Journalism 12(4): 506-507

Broughton Micova, S. (2010) “Questioning vulnerability: How Europeanization studies might challenge small states media systems typology” in Media and Communications studies intersections and interventions, Carpentier, N. et al. (eds) Tartu Univ. Press

Broughton Micova, S. (2006) “Confidence building, market forces and the public good: challenges of media intervention in post conflict Macedonia,” in Transacting Transition: the Micropolitics of Democracy Assistance in the former Yugoslavia, Brown, K. (ed) Bloomfield, CT: Kumarian Press

Broughton, S. (2003) “Before and After Trauma: The Difference Between Prevention and Reconciliation Activities in Macedonia” in The Psychological Impact of War Trauma on Civilians, Krippner, S. and McIntyre, T.M. (eds.), Wesport, CT: Praeger

Blog posts on: LSE Media Policy Blog  British Politics and Policy Blog