The aim of this new, innovative Marketing PhD track, based in the Department of Management is to equip students with the skills to tackle fundamental questions in marketing. Students will become influential researchers in fields such as consumer behaviour and quantative modelling, looking further into the behaviour of companies, managers and markets.
The track produces high impact research that is published in premier academic journals in marketing, management, and psychology (e.g., Journal of Marketing Research, Marketing Science, Journal of Consumer Research, and Psychological Science). The faculty group's research is also internationally recognised for its potential to impact practice in the field (e.g. Marketing Science Institute's Young Scholar Award, Google-WPP Marketing Research Award and AMA-SRT Forum Award ). More information on the group can be found here.