Marketing Track

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As a world-class and research-led Department of Management ranking #2 in our field, our new PhD programme is an integral part of the academic environment at LSE, producing doctoral graduates of the highest quality. We are also very proud to be ranked #1 in the UK for research in business and management (REF 2014) whose academic research impacts on key social challenges in business and policy across the globe.

You will work closely with a number of international and world-class faculty members as well as a vibrant doctoral community of 30 students, all pursuing varied research in different fields of management. The programme includes a comprehensive range of methodological training and seminars in specific research areas and you will also have the opportunity to specialise in a designated field.

PhD programme applications are now closed for 2017/18. We will be introducing an amended structure for 2018/19, and will update our website in due course.

Track overview

The Marketing track explores the fundamental dimensions of marketing research, enabling you to understand and contribute to a robust body of knowledge about the behaviour of consumers, companies, managers, and markets. This track covers a range of topics including research methodologies, econometrics, statistics and economics, to enable students to tackle fundamental marketing questions with a unique set of skills. Students will become influential researchers in fields such as consumer behaviour and quantitate modelling, looking further into the behaviour of companies, managers and markets.

The Marketing Faculty Group produces high impact research that is published in premier academic journals in marketing, management, and psychology (e.g., Journal of Marketing ResearchMarketing ScienceJournal of Consumer Research, and Psychological Science). The faculty group's research is also internationally recognised for its potential to impact practice in the field, having been recognised with the Marketing Science Institute's Young Scholar Award, and Google-WPP Marketing Research Award and AMA-SRT Forum Award. 

Programme structure 

We are ranked #2 in the world for social science and management, and the Marketing track is founded in LSE’s tradition for academic excellence. 

In the first two years you will take a series of core courses based in the Methodology department to develop an essential foundation of knowledge in the core research skills you will need to be successful on the PhD programme. In addition to the programme’s core courses you will also have the opportunity to take a series of elective courses in a range of topics across LSE and the University of London to suit the specialisation of your choice. 

You will be supported when pursuing your research interests through two Marketing PhD Seminars, discussing Consumer Behaviour and Quantitate Modelling.

Marketing courses

  • MG512 Marketing I: Consumer Behaviour (0.5 units) The course objective is to familiarize students with research in cognitive psychology, social psychology, and marketing on information processing and judgment and decision making related topics to better understand and develop marketing strategies that affect consumer behavior. There are two main aims of this course: (1) to give students a strong foundation for critical thinking in the area of consumer behavior, and (2) to enable students to conceptualize, develop and operationalize research ideas. Therefore, the focus is on understanding current theoretical and methodological approaches to various aspects of consumer behavior, as well as advancing this knowledge by developing testable hypotheses and theoretical perspectives that build on the current knowledge base.
  • MG513: Marketing Seminar: Quantitative Modelling (0.5 units) Requiring some understanding of calculus, probability, statistics, maxtrix algebra, the course is designed to develop the quantative foundations for marketing decisions. Both theoretical modelas which help analyse marketing issues, and decisions. Both theoretical models which help analyse marketing issues, and decision support models will be covered. Features of the course include a focus on all marketing decisions; product, pricing, advertising, salesforce and distribution. All necessary tools from resource allocation models to NEIO (New Empirical Industrial Organisation) models will be discussed. A comprehensive set of exercises will enable students to test their knowledge of models and their understanding of the material discussed in class. The course will also incorportate recent research findings in all aspects of marketing including online marketing and social media marketing. 

  • MG599: Research Paper in Management  A research paper, between 5,000 and 10,000 words, related to the student's designated major field, to be submitted mid-way through the summer term.

Supervision and assessment 

Students who pass all of the second year courses are awarded an MRes in Management and those who meet the progression standard are upgraded to PhD registration from year three.

Supervisors

Successful applicants will be supervised by the PhD Director of the stream for the duration of the MRes period.

During the MRes period you will have the opportunity to meet and discuss your research interests with a range of faculty members to help ensure you have the right fit with your supervisor for your PhD. This is designed to expose you to various faculty members within the academic group on a rotation basis and also to provide a more integrated experience where you will have the chance to develop their ideas with junior faculty.

Unfortunately faculty members are unable to comment on your eligibility without viewing your full application file first. However, If you have any questions regarding your application contact the Department of Management PhD Office at dom.phd.enquiries@lse.ac.uk and we will be best able to assist you from there. 

Careers

The PhD in Management is an excellent platform to develop your career as a researcher in your specialist area of interest.  You will gain advanced analytical and research skills, as well as an in depth insight into markets and organisations.

Students who successfully complete the programme often embark on careers in academia with top universities such as UCL, Copenhagen Business School and California State University. Recent doctoral graduates have also gone into careers at companies such as JP Morgan, EY and McKinsey.

Assessing your application 

We welcome applications which complement the academic interests of members of staff at the School, and we recommend that you investigate staff research interests before applying, on www.lse.ac.uk/experts.

We carefully consider each application on an individual basis, taking into account all the information presented on your application form, including your:

  • Academic achievement (including existing and pending qualifications)
  • Personal statement
  • References
  • CV
  • GRE/GMAT (not required but a strong score may boost your application)
  • Outline research proposal
  • Sample of written work

You may also have to provide evidence of your English proficiency. You do not need to provide this at the time of your application to LSE, but we recommend that you do. See our English language requirements for further information.

Minimum Entry Requirements

The minimum entry requirement for this programme is a 2:1 degree or equivalent in any discipline.

We do not require a GMAT/GRE score for this programme but a strong score would benefit your application. 

Competition for places at the School is high. This means that even if you meet our minimum entry requirement, this does not guarantee you an offer of admission.

Fees and funding 

Every graduate student is charged a fee for their programme. The fee covers registration and examination fees payable to the School, lectures, classes and individual supervision, lectures given at other colleges under intercollegiate arrangements and, under current arrangements, membership of the Students' Union. It does not cover living costs or travel or fieldwork.

Tuition fees

The fees listed below are for 2017 entry:

UK/EU students £4,224 [provisional EU]

Overseas students £17,208

Fee reductions and rewards

The School currently offers a range of early payment rewards for all self-financed students based on when payments are received by the School. Please refer to the Fees Office website for information for 2017 entry.

Fee status 

The amount of tuition fees you will need to pay, and any financial support you are eligible for, will depend on whether you are classified as a home (UK/EU) or overseas student, otherwise known as your fee status. LSE assesses your fee status based on guidelines provided by the Department of Education. Further information can be found on our fee status classification page.

Scholarships, bursaries and loans

The School recognises that the cost of living in London may be higher than in your home town or country. LSE provides over £11 million annually in financial support for its graduate students via a range of awards. In addition, there are other sources of financial support available for UK/EU and overseas students

The School  offers 63 full scholarships for new PhD students. The scholarships cover fees and living expenses of up to £18,000 each year for four years. They are available to all students undertaking full-time research in any LSE discipline, with annual renewal, subject to satisfactory academic performance at the School. 

Each academic department will be allowed to nominate a limited number of candidates for the awards.  Award will be made by a Panel representing different academic disciplines within the School. The awards are made solely on outstanding academic merit and research potential. This relates not only to your past academic record, but also to an assessment of your chosen topic and to your likely aptitude to complete a PhD in the time allocated.

As a requirement of the studentship scholars must contribute to their academic department as part of their research training, by providing teaching or other work in their department, usually from their second year onwards.

There is no need to apply separately for these awards. Selection will be based on the PhD application to the School.

The School's Financial Support Office has information on sources of funds for prospective graduate students. Students who are able to fund themselves or succeed in securing a scholarship or sponsorship from any source will be considered for entry to the programme in exactly the same way as students who have no funding in place.

LSE Economic and Social Research Council (ESRC) Doctoral Training Centre Scholarships

Funded by the Economic and Social Research Council (ESRC), the LSE Doctoral Training Centre (DTC) is housed in the new PhD Academy in LSE's prestigious Library building.

The LSE DTC supports a minimum of 36 studentships a year, selected within LSE and awarded under the terms set by the ESRC. Each studentship is available to UK and EU students, and is tenable for three or four years, depending on the programme of study and subject to satisfactory academic performance. It covers full fees (UK and EU level) and an annual stipend, which for 2015 was £16,057. LSE provides a separate stipend award for any EU students selected who do not meet the ESRC eligibility criteria for a full award. This is assessed and set up automatically as part of the award process.

Funding can cover one year's research training Master's linked to a three year PhD, two year MRes linked to two years of study or a three year PhD programme. Each academic department is responsible for nominating students for funding. Please visit esrc.ac.ukand our Financial Support Office for further information on ESRC eligibility and postgraduate funding opportunities.

LSE's DTC covers all economics and social science research programmes within the School, and awards are spread across departments. LSE has a steer from the ESRC towards economics based subjects, research involving quantitative methods and interdisciplinary programmes.

There is additional DTC funding available during the research programme to support difficult language training, field work, overseas institutional visits (in particular to partner institutions in Africa and Asia), and collaborative opportunities.

Leverhulme Trust Scholarships

LSE is offering six prestigious Leverhulme Trust Doctoral Scholarships for PhD study in any department whose research addresses "The Challenge of Escalating Inequalities". The scholarships are available to UK and EU students. Applicants will apply in the normal way for an MRes/PhD or MPhil/PhD, ensuring that their research proposal details their interest in this area of research. Scholars will be affiliated to LSE's International Inequalities Institute.

The scholarships cover a full fee at UK/EU level plus a stipend at Research Council rates which are published in early 2016 (£16,057 for 2015). They are three year awards, renewable each year subject to satisfactory progress. 

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