Laura Zimmermann

PhD student in Management

Biography

Laura is a PhD candidate in the Department of Management at the LSE under supervision of Dr Barbara Fasolo and Prof Amitav Chakravarti. Her background is in experimental psychology. She holds a BSc and MSc in Experimental Psychology from the University of Regensburg, Germany, where she explored the decision making process of multidisciplinary cancer teams providing treatment recommendation in cancer care. Prior to joining the PhD programme, Laura has worked as a research and teaching assistant in the Department of Management, LSE. She was involved in numerous research projects exploring decision behaviour and implications for marketing and public policy. Alongside her research, she has been teaching undergraduate, summer school and executive students at the LSE. 

Research interests

• Behavioural decision making
• Effects of physical activity on people's choices
• Executive functions and relations to willpower
• Clinical decision making 

Laura’s research focuses on exploring the positive and negative effects of physical activity on cognition and affect - psychological constructs which form the basis of decision making behaviour. She is currently investigating how regular physical activity can bolster people’s goal pursuit and willpower in different contexts – such as consumer choices.

Thesis Title: The role of regular physical exercise in inhibiting irrelevant information in consumer decision making

Supervisors

• Prof Amitav Chakravarti
• Dr Barbara Fasolo

Teaching

Summer school: 

• MG101 Marketing
• MG103 Consumer behaviour: Behavioural Fundamentals for Marketing and Management
• MG110 Judgment and Decision Making for Management

Executive:

• MG4 Strategic Decision Making for Management
• MG406E Behavioural Decision Science

Masters: 

• MG461 Quantitative Analysis in Management

Undergraduate: 

• OR304 Decision Science in Theory and Practice (which is now MG310 Risk and Decision Analysis for Management and Policy 
• MG311 Behavioural Decision Science for Management and Policy)