Laura  Zimmermann

Laura Zimmermann

PhD student in Management

Department of Management

About me

Laura joined the PhD programme in October 2013 under the supervision of Prof Amitav Chakravarti and Dr Barbara Fasolo (expected completion September 2017). She holds an MSc and BSc in Experimental Psychology from the University of Regensburg in Germany. After finishing her Masters she joined LSE as a research and teaching assistant in the Department of Management. She was involved in a number of large scale EU research projects exploring decision making behaviour with implications for marketing and public policy. Alongside her research, she has been teaching undergraduate, postgraduate, executive and summer school students at LSE and Peking University.

Laura’s PhD research focuses on exploring the positive and negative effects of physical activity on cognition and unrelated decision making, particularly consumer decisions. She is currently investigating how physical activity can bolster people’s information processing in different contexts – such as consumer choices. For her research she uses lab, online, and field experiments.

Thesis Title: The effect of physical activity on information processing and attribute weighting in consumer decision making


Behavioural decision making; effects of physical activity on people's choices and judgements; executive functions and relations to willpower; medical decision making