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Professor Om Narasimhan

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Professor of Marketing

Faculty Group: Marketing

Biography

Om Narasimhan, a Professor in the Department of Management at LSE, focuses his research on entrepreneurship in emerging markets, innovation, pricing strategy, and channels of distribution. Narasimhan earned his Ph.D. in marketing at the University of Southern California and was the Board of Overseers Professor of Marketing at the Carlson School of Management, University of Minnesota, prior to joining LSE in 2012. He has published articles in leading journals such as Marketing Science, Journal of Marketing Research, and Journal of Marketing; won the TechSig Best Paper award from the American Marketing Association; and been named a finalist for the John D. Little award for the best paper in Marketing Science. Professor Narasimhan has been named an MSI Young Scholar, a distinction awarded once every two years to scholars most likely to be “potential leaders of the next generation of Marketing academics.” He has also won the Outstanding Researcher of the year award from the Carlson School of Management and was named Best Elective Professor by the MBA class of 2008. He has taught courses on innovation, pricing, and marketing strategy to executives from companies such as 3M, Target, Hormel Foods, Blue Cross/Blue Shield and Samsung.

Publications

Complete list of publications|

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Books