Assistant Professor of Marketing
Heather Kappes is a Lecturer in Marketing. She joined LSE in 2012 after earning a PhD in Social Psychology at New York University. She conducts research on motivation and goal pursuit. Dr. Kappes is particularly interested in identifying unintended and potentially undesired consequences of individual and group self-regulatory strategies. Her research integrates work from decision-making, consumer behaviour, organisational behaviour, and psychology, and uses a variety of methodological approaches, measuring decisions, goal-striving behaviour, emotions, implicit cognition, and physiology.
Dr. Kappes has published in journals including Psychological Science, the Journal of Experimental Social Psychology, Personality and Social Psychology Bulletin, and the Journal of Consumer Psychology. Her research has been covered in media outlets such as The Wall Street Journal, Scientific American, Psychology Today, and Forbes.
Complete list of publications