LSE Fellow
Information Systems and Innovation Faculty Group
Biography
Dr. Cristina Alaimo holds a PhD in Information Systems from the LSE Department of Management. Her research focuses on social media. It studies social media platforms and social networks both in terms of large information infrastructure, and as social data production platforms. She is interested in investigating the socio-cultural effects of social informatics, data production and computation. Her research examines the ways in which social media ecosystem of platforms and applications disrupts traditional business sectors such as retailing, media and marketing. Among others, Cristina has researched a music platform, an advertising company, a data analytics company and has conducted an extensive case study on a London-based startup dedicated to social commerce.
Research interests
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Social media
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Technology and social structure
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Digital Infrastructures
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Digital Marketing
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Sociology of value
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Creative and Cultural Industries
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Gamification
Recent publications
Complete list of publications