Associate Professor of Behavioural Science
Organisational Behaviour Faculty Group
Dr Barbara Fasolo is Associate Professor of Behavioural Science. She currently serves as Head of the Behavioural Research Lab, Director of the Executive Master in Behavioural Science, and on the Department of Health Behavioural Insights Expert Advisory Panel.
Barbara is an expert in behavioural decision-making, behavioural change, behavioural public policy, with a specific interest in digital nudging and choice architecture.
Her background is inter-disciplinary and cross-cultural: Economics (BSc, Distinction, Bocconi University, Italy), decision sciences (MSc, Distinction, London School of Economics, UK), and experimental psychology (PhD, University of Colorado at Boulder, USA). She was Visiting Professor at IESE Business School (2012/13, Barcelona), Expert-in-Secondment for the European Medicines Agency (2009-12, London) and Post-Doctoral Fellow at the Max Planck Institute of Human Development (2002-04, Berlin).
Barbara’s research has been published in more than 50 outlets, including leading academic journals, (PNAS and the Annual Review of Psychology), books and invited chapters, and has been covered in media outlets such as The Harvard Business Review. She is a member of the Behavioural Science and Policy Association, the Society of Judgment and Decision Making and the European Association of Decision Making.
Her lab, online and field research studies choices faced by patients, consumers, and professionals in the public (e.g., for the European Medicines Agency, the King’s Fund, and the European Commission) and private sector (e.g. Which?). Barbara consults individuals and organisations keen to study and improve their decision behaviour, and design smart and kind choice architecture
Fasolo, Barbara, Misuraca, Raffaella and Cardaci, Maurizio, eds. (2007) I processi decisionali: sfide, paradossi e supporti. II Mulino, Bologna.
Complete list of publications