Professor of Marketing
Amitav Chakravarti is Professor of Marketing within the Department's central academic group. Prior to his appointment at LSE, Dr Chakravarti was an Associate Professor at the Stern School of Business, New York University, where he taught the marketing core course for full-time MBA graduates and the introduction to marketing course for undergraduates. He received a BA in Economics from the University of Bombay, an MBA from the Indian Institute of Foreign Trade (New Delhi), and a PhD from the University of Florida. Prior to his PhD he worked with JWT and IMRB (Indian Market Research Bureau) in India.
Dr Chakravarti's research has been published in leading journals like the Journal of Marketing Research, Journal of Consumer Research, Journal of Consumer Psychology, and Journal of Experimental Psychology: Learning, Memory, and Cognition. In recognition of his research contributions, he was recently awarded the inaugural Google-WPP Marketing Research Award, the Marketing Science Institute (MSI) Young Scholar Award (awarded by MSI to faculty members who are "likely leaders of the next generation of marketing academics"), and the ART (Advanced Research Techniques) Forum Best Paper Award. He also serves on the editorial review board of the Journal of Consumer Research.
Consumer decision making
Consumer search and screening behaviour
Generic vs brand advertising
Consumer behaviour in high-uncertainty markets
Consumption of products with a Corporate Social Responsibility association
Effects of physical environments on people's thoughts and choices
Complete list of publications