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Department of Management
London School of Economics and Political Science
Houghton Street
London WC2A 2AE


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Room: NAB.5.13
Email: A.Chakravarti@lse.ac.uk
Tel: +44 (0)207106 1179

Professor Amitav Chakravarti

Professor of Marketing

Marketing Faculty Group


Amitav Chakravarti is Professor of Marketing within the Department's Marketing faculty group. Prior to his appointment at LSE, Dr Chakravarti was an Associate Professor at the Stern School of Business, New York University, where he taught the marketing core course for full-time MBA graduates and the introduction to marketing course for undergraduates. He received a BA in Economics from the University of Bombay, an MBA from the Indian Institute of Foreign Trade (New Delhi), and a PhD from the University of Florida. Prior to his PhD he worked with JWT and IMRB (Indian Market Research Bureau) in India.

Dr Chakravarti's research has been published in leading journals like the Journal of Marketing Research, Journal of Consumer Research, Journal of Consumer Psychology, and Journal of Experimental Psychology: Learning, Memory, and Cognition. In recognition of his research contributions, he was recently awarded the inaugural Google-WPP Marketing Research Award, the Marketing Science Institute (MSI) Young Scholar Award (awarded by MSI to faculty members who are "likely leaders of the next generation of marketing academics"), and the ART (Advanced Research Techniques) Forum Best Paper Award. He also serves on the editorial review board of the Journal of Consumer Research. Professor Chakravarti is currently coauthoring a book (with Manoj Thomas, Cornell University) titled, "GO & STOP Signals: Why Consumers (Don't) Buy" (Palgrave Macmillan).

Research interests

  • Consumer decision making
  • Consumer search and screening behaviour
  • Generic vs brand advertising
  • Consumer behaviour in high-uncertainty markets
  • Consumption of products with a Corporate Social Responsibility association
  • Effects of physical environments on people's thoughts and choices

Recent publications

Complete list of publications