Good Strategy/Bad Strategy: the difference and why it matters

Thursday 20 October 2011, 6.30-8.00pm
Sheikh Zayed Theatre, New Academic Building

Speaker: Professor Richard Rumelt
Harry and Elsa Kunin Professor of Business and Society, UCLA Anderson School of Management
Chair: Professor Gordon Barrass
Professor of Management, London School of Economics


Developing and implementing a strategy is the central task of any leader. Professor Richard Rumelt shows that there has been a growing and unfortunate tendency to equate motherhood and apple-pie values and fluffy packages of buzzwords with "strategy".

View a video of the event.|


    Richard Rumelt