How to contact us

Web editors and senior contributors:

 

 

To develop corporate content or restructure corporate web pages:

Contact Catherine Bellamy, managing editor, corporate website: webcontent.support@lse.ac.uk|

 

 

For support with producing corporate web pages (CMS) and corporate blogs (WordPress):

Contact Enda Coyle, Web Producer - corporate websites: webeditors.enquiries@lse.ac.uk|

 

 

For all support with academic websites and blogs:

Contact Arthur Wadsworth, Web Producer - academic websites: webeditors.enquiries@lse.ac.uk|

 

 

Commenting on the content of a page:

Please use the 'Comment on this page' link at the bottom of any page.

 

 

Editorial and CMS guides

The Web Services team guides, supports and collaborates with web contributors to continuously improve the LSE web presence. We promote best practice that helps maintain the quality of the website. Web Services sets a standard for, and supports, all digital content and production. We are part of the Information Management and Technology Division. (See Who's Who|, under Applications).

Creating or reorganising content?

Remember, if you need any pages or folders renamed or moved this must be done by Web Services who manage this in the CMS. Plan it out and contact us.  Also contact us to plan larger reorganisations, or if you need to create a new section, see guide below:

Step by step: creating content

Set out below are the basic steps to follow when creating new content plus links to guidance and who to contact when you need to revamp and rework your content strategy and web presence.

Who is your target audience?

The seven personas

In redeveloping the LSE website we interviewed LSE's target audiences and created descriptions of seven of our target audiences, particularly their information needs.

You should use these personas as a reference checklist when creating content. Read the profiles of each persona from page 45 of the web review report  here: Web review: report and recommendations|. These will be put online shortly and will updated from time to time.

The seven personas represent: 

  • potential students
  • media
  • business
  • LSE academics
  • LSE academic support staff
  • LSE students
  • alumni

New content - where should it go?

In adding new content (as opposed to just updating existing content) we must agree on the best place for it in the current structure, which may not be where most of your content is already. We do not create sections based on which division is providing the information. This eliminates duplicated content and improves 'findability'.

If you are creating new pages for the corporate website, or think you need a completely new section, please contact the managing editor, Catherine Bellamy on c.bellamy@lse.ac.uk|

It is the responsibility of everyone who works on the website to support the current structure, processes and standards and to alert the managing editor of future development requirements in advance so they can be assessed and planned. Our focus is to create a good user experience.

Ready to add content? Six basic rules:

To maintain the quality of the website there are some editorial standards to observe:

  1. Edit, proofread and preview before publishing and keep your paragraphs short. Create useful headings using keywords so visitors can scan for relevant information quickly. Use the LSE web style guide: it's short, it's helpful and it is required knowledge. If it doesn't cover what you need to know, just contact c.bellamy@lse.ac.uk for advice.
  2. Never rename any pages or folders - contact Web Services if this is something you need to do and if you need to reorganise content. Renaming or moving anything in the CMS has knock-on effects and must be managed by Web Services. Make a list of what you want to do and contact Catherine Bellamy. 
  3. Use the CMS 'How to' guides [now in Moodle]. These are comprehensive notes with illustrations about using the CMS.
  4. Images: Advice is available on copyright etc from Catherine Bellamy. LSE copyright images are in LSE image bank  and these have the appropriate permissions. You can also find LSE photos in Flickr: LSE - a history in pictures. It may be a condition of use to credit a photographer if you source your images elsewhere - the copyright credit is put in the alt text.

    Only
    use images for which you have permission from the photographer and where those depicted have given the appropriate consent. If using images of people under 18 you must get the parent/carer's permission. For details contact Catherine Bellamy. 
  5. Take note of, and implement, instructions from Web Services. This includes correcting broken links within 24 hours that are highlighted in the SiteCheck reports sent weekly to a nominated contributor in your section. From time to time Important information for all contributors about use of the CMS will come via email from Web Services.
  6. Adding content to templates: follow the rules detailed below on what goes where in the CMS templates.

Using the templates correctly will improve usability for our visitors

There are two basic templates in which to place your content:

  1. Landing page template, which is only used as the first page of a channel (top tab) and has a built-in large image across the top and a different layout and design from the standard template.
  2. Standard template, for all pages beneath landing pages - this give you a three column page but you can use drop-in templates to change the layout to suit the content and of course add images, videos, twitter feed, promos etc.

Several drop-in templates are available to drag onto the two basic templates to create a different layout for different types of information:

  • right hand column – 'promotion' boxes and list box, twitter feed.
  • left hand column – 'How to contact us' box
  • central column – tabbed content (these must be requested) eg as on Careers service 
  • a 'four boxes' layout - as on Estates.

There are rules about what can be used where, explained below.

Elements that make up a page and how to use them:

Landing page

Left-hand column:
  • Navigation menu: this is generated automatically. It cannot be altered but you can change the order of the menu items. 
  • 'How to contact us' box: This is generated automatically for a landing page. The content can be altered but not the title and it can't be restyled. If you don't have a general contact point, provide instructions instead eg "See contact details in each page", or add links to a who's who page.
Central column:
  • Large image with quote: This occupies the full width of the central column. They can only be altered through Web Services.
  • Introduction text box: It has a 219 character limit (including spaces) that is equivalent to three full lines of the central column. Use this to describe the channel the landing page represents. This is a fixed part of the landing page
  • Highlights/news text and images box: These have text + image boxes and you can add a couple more yourselves. Large image is 113 x 148 pixels; small image is 62 x 86 pixels 
Standard page template
Left-hand column:
  • 'How to contact us' box:  you need to add this to every page that isn't a landing page so visitors always have a way of contacting LSE.
Central column – for a standard template
  • Page contents: Page contents at the top of each page should be removed (highlight each H2 heading and choose 'template no page contents' in the Style drop down) - see the CMS Handover Notes. If you have a scrolling page, this should be edited down or cut into several new pages and linked from the left hand menu.
  • Editorial support is provided to advise on how to achieve this if it seems impossible. We now run editorial surgeries on a Wednesday afternoon from 1.30 pm to 3 pm but please call ahead to book. There are a very few instances where page contents should be showing, please contact us if you want to discuss this.

The following drop-in template is permitted for both landing pages and standard pages:

  • Tabbed box: This is generated and placed by Web Services on request. It avoids long scrolling pages and is best used when you have several important messages you don't want people to miss. 
  • It is only suitable for certain types of content and the headings have to be very short. It is useful for content that is organised into a sequence (eg 'Step 1', 'Step 2', etc) or where content of different types require equal prominence (eg 'News', 'Events', etc).

    See Summer School for an example, or to pick out particular target audiences.
    It is only suitable for certain types of content and the headings have to be very short. It is useful for content that is organised into a sequence (eg 'Step 1', 'Step 2', etc) or where content of different types require equal prominence (eg 'News', 'Events) or to pick out particular target audiences.
Right-hand column

Rectangle 'promotion' boxes: 

You may not put any 'raw' text in the right hand column. Any content in here must be a promotion or an image. There are three to choose from. In order of priority:

  • image box with title - images for these should be 238 x 105 pixels. Three to a page only
  • image box with caption - images for these should be 238 x 105 pixels. There is no title at the top, just room for a caption underneath an image. Please use sparingly to explain image content, list names etc and keep caption short
  • image only - 238 x  suggested maximum 315 pixels!
Right-hand column

Rectangle 'promotion' boxes: 

You may not put any 'raw' text in the right hand column. Any content in here must be a promotion or an image. There are three to choose from. In order of priority:

  • image box with title - images for these should be 238 x 105 pixels. Three to a page only
  • image box with caption - images for these should be 238 x 105 pixels. There is no title at the top, just room for a caption underneath an image. Please use sparingly to explain image content, list names etc and keep caption short
  • image only - 238 x  suggested maximum 315 pixels.

Don't worry if you don't have any content for the right-hand column on a lot of pages, you can use some relevant corporate promotions, stored in the top level folder called that: eg you could use the LSE Experts Directory promo, or the podcasts and videos promo etc.

Links

Avoid long lists of 'related' or 'useful links' in the right hand column as these tend to be symptomatic of problems with information architecture rather than being a solution. 

There is a special box you can use if it is a very short list, that is very relevant to the page so ask about this. Sometimes it is better is to put a 'Useful links' sub heading at the end of a page and add a couple there if, for example, you want to add a PDF relevant to the text on the page or an external link that is particularly important or useful to follow up. 

In general

  • Warn your web visitors of external links if it is not obvious by the link itself by putting  [external] next to the link
  • Warn your web visitors if you are linking to a PDF by putting  [PDF] next to the link.
  • Never make links open in a new window unless it is to an external website.
  • If linking to another LSE CMS page, never copy and paste the url into the link box, always navigate to it through the folder structure and drag the file onto the page to create the link.
  • Never link to a page with the words 'click here' or 'read more' Linking this way makes the page less accessible for sight impaired visitors using special technology to read the page. Also all visitors scan pages and links stand out, being highlighted, so this confirms whether the page is useful or not. The link anchor text should be the title of the page (or publication) it links to, containing keywords.

Site checks for broken links

Finally, a weekly report is sent to nominated web contributors in each division listing broken links in their content. It links to the page with the broken link/s and shows. These reports must be checked the day they arrive and links fixed within 24 hours or less. Please check the list as soon as it arrives and keep on top of it, it only becomes onerous if left unattended and you will irritate your visitors!

Again, if you have any questions about this, contact c.bellamy@lse.ac.uk|

Publishing

Publishing doesn't happen instantly - even if there isn't a long queue of publishing from other contributors it still takes a little time for the elements of a page to publish live. As a general rule, wait at least 20 minutes before contacting Web Services. 

Comments, corrections, clarifications

Please let me know if I have broken any of the above rules on this page, or if you want me to add further information, by using the ' Comment on this page' at the bottom of the page. This link is on every page of the website.

Web Services offer the following services to support you in building useful web content:

  • CMS web surgeries- how to use the CMS, help with technical difficulty: Mondays 3pm - 4.30pm and Thursdays 11am-1pm; room ALD LG.01, Aldwych House.
  • Blog service - contact webeditors.enquiries@lse.ac.uk.
  • Web editorial surgeries (corporate website) - web editorial surgeries are booked in advance and usually run on Wednesday afternoons from 2.30pm to 4.30pm usually. At these you can get advice on:
    • your overall web presence and what is available to improve it
    • editorial best practice including editorial management
    • quick fixes for editorial conundrums
    • best use of templates to promote your key messages
      an action plan for further work
  • Search engine optimisation service: review of your web presence and search engine rankings - contact Catherine Bellamy, c.bellamy@lse.ac.uk
  • Web stats - corporate website contact Catherine Bellamy, c.bellamy@lse.ac.uk. Academic sites, contact Arthur Wadsworth, a.wadsworth@lse.ac.uk.
  • Site check report - regular automated reports detailing broken links for web contributors - contact Catherine Bellamy (corporate), c.bellamy@lse.ac.uk. Arthur Wadsworth, (academic) a.wadsworth@lse.ac.uk.  
  • Video and audio web surgeries - these are run by Tom Williams (Rich Media, part of Digital Communications team in ERD) and are available on request, please email web.richmedia@lse.ac.uk . At these you can get advice on:
    • Publishing video and audio in your CMS website 
    • Featuring your content on the video and audio pages, iTunes U and LSE YouTube channel
    • Video and audio production

Personal pages and Society web space

For personal pages, see Register personal webspace| but note that no training or support is provided for them.

For society web space please contact su.comms@lse.ac.uk|.

CMS 'how to' guides and CMS web surgeries

The production team produce CMS training guides, now in Moodle| which capture the training given to the lead contributor in each division or department/centre. The lead contributor should use these when cascading the CMS training to other contributors in their section.

All contributors working on the corporate website must have had training to use the CMS – either the two hour 'handover' training from production, or from a colleague who has had this initial full training session.

Web editorial surgeries and guidance

Contact Catherine Bellamy for advice and guidance on developing your web presence and information design. See the Services tab for more information or email c.bellamy@lse.ac.uk|.

A tutorial, 'Writing for the LSE website' is being created to support all web contributors in their day to day web work which will be rolled out to all contributors during this academic year.

Video and audio guidance and web surgeries

Tom Williams, rich media web producer, produces the web.richmedia@lse.ac.uk, ext 7952 (020 7955 7952).

A more comprehensive video and audio guide is being created. 

Share:Facebook|Twitter|LinkedIn|