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LSE China Lecture on Marketing, Strategy and Innovation, 25 April 2019, Beijing

LSE Friends and Alumni are welcome to attend the next talk in LSE China Lecture Series  on the evening of 25 April 2019, in Beijing. 

Prof. Naufel Vilcassim, Head of the Department of Management at LSE and professor of marketing will speak on his latest research on marketing strategy on the title 

Stimulating Marketing Strategy Innovation with Entrepreneurs in Uganda: Examining the Impact of Skype-aided Business Coaching on Firm Sales

Event Details                        

Date and Time: 25 April 2019, from 7:15pm                        

Venue: Meeting Room 8, 3rd Floor, Hilton Hotel (Dongsanhuan). Location details in Chinese and English.                         

Format:- Light Refreshments available from 7:15pm for registered attendees, followed by lecture from approximately 7:40pm.                        

Attendance:-  Free to attend! Registration is required in advance

About the Speaker

Professor Naufel J. Vilcassim is an expert on the use of economic theory and econometric techniques to analyse substantive marketing problems. He has focused his research on problems in the areas of the marketing mix, competitive interactions and market structure, pricing and price promotion, marketing channels, measurement of market response to investments inadvertising and other marketing mix elements, and household choice behavior. Currently he is undertaking research, using randomised controlled trails (RCTs), that examines the role of managerial capital and access to business information tools in enhancing the business performance among growth-oriented micro-entrepreneurs in Africa (Uganda and Rwanda). He is also involved in a research project in India on evaluating the efficacy of mobile video training of health care workers assisting TB patients in completing their treatment of drugs.

He has published extensively in leading research journals such as Marketing Science, Management ScienceJournal of Marketing ResearchJournal of MarketingJournal of EconometricsQuantitative Marketing and EconomicsInternational Journal for Research in Marketing and Journal of Retailing, among others.

At London Business School he held several administrative posts, including Deputy Dean (Faculty), Marketing Subject Area Chair, Academic Director of the Aditya Birla India Centre and Faculty Director of the Dubai Executive MBA Program, among others.

Professor Vilcassim has served as an Associate Editor for Management Science and also served on the editorial boards of Marketing ScienceJournal of Marketing ResearchQuantitative Marketing and Economics, The International Journal of Research in Marketing and the Asian Journal of Marketing.

He has also served on the research grant proposal evaluation panel of the European Research Council and the Hong Kong Universities Grant Commission Research Assessment Exercise and has evaluated research proposals for the USA National Science Foundation. He is a member ofthe Institute for Operations Research & Management Science (INFORMS) and the AmericanMarketing Association. He has also consulted for various corporations.

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