LSE's digital presence extends beyond its website and email to social media, rich media (e.g. YouTube and iTunes U), and other web media (i.e. Wikipedia and Google). Ensuring a consistent and reliable experience for key audiences across all media requires a holistic view and careful choreography.
Our role is to lead on digital communications by assisting the School to govern its digital presence and by managing digital media which represent the School to its key audiences, both externally and internally.
Digital Communications is an office of Communications, within the External Relations Division.
Emergency and business continuity communications
Enabling the School to communicate in an emergency; facilitating business continuity; restoration of business as usual following and incident.
Governance, policy and guidance
Web Review Board; Web Presence User Group; digital communications style guide; social media policy; information architecture (overall for digital presence; first level of each digital medium).
Management information and reporting
Monitoring LSE's digital presence; reporting on its state; compliance.
Facility enabling broadcast interviews; production of video and audio; post-production of digital media.
Rich media management
LSE website (rich media channels); YouTube; iTunes U; SoundCloud; and MixCloud.
Strategic planning and programme management
Reviewing LSE's digital presence; identifying and defining how it should develop; managing change programmes.
Main website; Staff and students website; Wikipedia; Google.