Website: LSE Alumni online – website & online community: alumni.lse.ac.uk
Audience: Alumni worldwide, Annual Fund donors, c. 20,000 registered community participants plus site visitors – and capacity to email all alumni for whom we hold a valid email address (c. 83,000)
Contact: Chris Kendrick (c.kendrick@lse.ac.uk), Reyes Castellano (r.castellano@lse.ac.uk), Karen Lippoldt (k.lippoldt@lse.ac.uk)
Notes: Editorial control by Chris, with section content produced by the Alumni Relations team and Annual Fund team working with Chris/Reyes
Website: Supporting LSE – on School corporate website: lse.ac.uk/supportinglse
Audience: Alumni, donors, wider public
Contact: Vaios Papanagnou (v.papanagnou@lse.ac.uk)
Notes: Editorial control by Chris Kendrick, produced by Vaios in discussion with heads of Advancement functions
Website: LSE Advancement intranet pages
Audience: Internal School contacts, wider public
Contact: Vaios Papanagnou (v.papanagnou@lse.ac.uk)
Notes: Editorial control by Chris Kendrick, produced by Vaios in discussion with heads of Advancement functions
LSE’s central social media channels are managed by Amy Mollett, social media manager in the Communications Division:
LSE twitter: @LSEnews
LSE Facebook: www.facebook.com/lseps
The LSE Advancement social media channels are specific to alumni and donor audiences and work to complement the School’s official social media presence by providing messaging specific to alumni, including events and news:
Channel: LSE Alumni Facebook
Audience: Alumni
Likes: 16,700*
Contact: Reyes Castellano (r.castellano@lse.ac.uk)
Notes: Posts made by Reyes and Alumni Relations team
Channel: LSE Alumni Twitter
Audience: Alumni, School, wider public
Followers: c. 6,000*
Contact: Reyes Castellano (r.castellano@lse.ac.uk)
Channel: LSE Alumni LinkedIn
Audience: Alumni, companies, wider public
Engagement: c. 20,800*
Contact: Catriona Rutherford (c.rutherford@lse.ac.uk), supported by Reyes Castellano (r.castellano@lse.ac.uk)
Notes: This is a managed group – the Alumni Relations team check each new group member against their education credentials to ensure they are LSE alumni.
* - number of followers is fluid and subject to change
Note: The Foundation and Business Partnerships team separately coordinates its own Twitter activity: @LSEFoundations
Newsletter: Alumni Echo
Frequency: Monthly (apart from August)
Audience: Alumni
Purpose: Engagement – sharing School messaging, thought leadership, Alumni Relations programme details, events and stories with the global alumni audience
Circulation: c. 80,000 (open rate typically 25+%)
Contact: Reyes Castellano (r.castellano@lse.ac.uk)
Notes: Editorial control by Chris Kendrick, produced by Reyes with input from the Alumni Relations team. Supports requests from around the School to promote content/events relevant to alumni audiences.
Newsletter: Advancement News
Frequency: Termly
Audience: Internal senior LSE staff (academic and professional services)
Purpose: Informing School of LSE Advancement work, successes and how we can complement departmental activities by working with them
Circulation: c. 300
Contact: Jarek Zaba (j.p.zaba@lse.ac.uk)
Notes: Editorial control by Chris Kendrick. Produced by Jarek after discussion with heads of forward facing functions (Alumni Relations, Annual Fund, Foundation and Business Partnerships, Major Gifts)
Note: The Alumni Relations team also produce the Leavers’ Newsletter and a leadership newsletter for the Alumni Association. These are coordinated with support from the LSE Advancement Communications team.
This page lists print publications produced specifically for alumni and philanthropic audiences produced on behalf of LSE Advancement.
Advancement Communications does not undertake design or publication assignments for internal School audiences. Please contact the Design Unit in Communications Division if you have a central communications requirement.
LSE Connect is LSE’s biannual magazine for alumni and global stakeholders. It is produced by Communications Division. The editor is Jess Winterstein, and production editor is Fiona Whiteman.
Advancement content within the magazine is coordinated as follows:
Publication: LSE Connect – Advancement/alumni content
Frequency: Annual (Autumn)
Audience: Alumni and friends of the School
Purpose: Communicating Alumni Relations programming messages, alumni stories and news on philanthropic gifts to widest alumni audience
Circulation: c. 100,000 print (and c. 6,000 email)
Contact: For Advancement and Alumni Relations content only: Chris Kendrick (c.kendrick@lse.ac.uk), Reyes Castellano (r.castellano@lse.ac.uk), Karen Lippoldt (k.lippoldt@lse.ac.uk)
Notes: Overall editorial control is held by Communications Division
Publication: Impact
Frequency: Biannual (January and June)
Audience: All active philanthropic donors (major giving, annual giving, and legacy giving), alumni volunteering community, senior LSE staff
Purpose: Demonstrating to donors the impact of their giving to LSE and demonstrating to volunteers the value of their engagement with the School
Circulation: c. 5,000
Contact: Jarek Zaba (j.p.zaba@lse.ac.uk)
Notes: Editorial control by Chris Kendrick and produced by Jarek, in discussion with Advancement senior management team.
Publication: LSE Annual Fund donor report
Frequency: Annual
Audience: Donors to the LSE Annual Fund
Purpose: Demonstrating to global annual giving community the impact of their gifts across LSE
Circulation: c. 3,500
Contact: Shontae Romain (s.i.romain@lse.ac.uk), Jarek Zaba (j.p.zaba@lse.ac.uk)
Notes: Editorial control by Derek Winterbottom, Shontae and Jarek. Signed off by Chris Kendrick
Publication: 'Remember' - Legacy Newsletter
Frequency: Biannual - Summer and Michaelmas terms
Audience: Legacy pledgers and legacy stewardees
Purpose: Sharing with legators and prospective legators the impact that bequests have on School life
Circulation: c. 700
Contact: Jarek Zaba (j.p.zaba@lse.ac.uk)
Notes: Editorial control by Viet-Anh Hua; produced by Jarek, signed off by Chris Kendrick
Publication: ‘Scholarships’ - Scholarship Newsletter
Frequency: Annual
Audience: Scholarship donors, prospective donors and recipients
Purpose: To share with all scholarship donors and prospective donors the impact that scholarships have on our students.
Circulation: c. 150 print (and c. 250 email)
Contact: Jessica Burrell (j.burrell@lse.ac.uk)
Notes: Edited and produced by Jessica
Publication: Annual Fund and American Fund for LSE appeal
Frequency: Termly (3 x per academic year)
Audience: International alumni community and friends of the School
Purpose: Fundraising and engagement – to raise unrestricted funds from the School’s largest constituency audience
Circulation: c. 25,000 per term
Contact: Derek Winterbottom (d.winterbottom@lse.ac.uk) and Chris Kendrick (c.kendrick@lse.ac.uk)
Notes: Appeals planned by Derek and Chris, written by Chris based on specific themes for the year ahead. These relate to LSE’s strategic priorities. Variations of these appeals are sent to members of the Friends and Family programme.