LSE Advancement communicates with a number of audiences including alumni, donors, organisations, staff, students and the Students’ Union, and parents. These audiences are segmented and targeted using different messages and tools.
Advancement Communications is tasked with the creation, delivery and analysis of high quality and appropriately segmented communications for and in support of Advancement as a division, and of its externally facing teams. This includes:
-
institutional messaging with an Advancement audience/relevance
-
constituency relations – primarily in support of alumni relations and annual giving through the Annual Fund
-
fundraising and stewardship communications – foundation and business partnerships, major gifts
The strategic aims of the communications function are to deliver high quality communications, across a broad range of media, that:
-
engage alumni in the life of the School
-
engender participation in alumni relations activities, events and volunteering opportunities
-
convey the impact of volunteering to the School
-
make a clear and compelling case for philanthropic support
-
convert appeals for philanthropic support into philanthropic giving
-
impart the impact of philanthropy to the School at all levels of giving, and across all areas of support
-
thank and recognise volunteers and donors
-
inform the School’s internal community about alumni relations and philanthropy, and involve and engage them in related activities
The Advancement Communications team liaises closely with and is advised by the Communications Division to ensure its output is consistent with branding and house style, tone, editorial style, grammar and spelling.
Publications and channels
To support School colleagues in identifying which Advancement channels might support their own work, the full range of digital and printed communications coordinated and produced by Advancementt is now available online.