Lawrence Coppin

BSc Environmental Policy, 2011  
Technology Consultant, PwC 

Please describe your career path to date

Upon graduating from the LSE, I joined Accenture's technology growth platform. I quickly became an expert on with the Salesforce platform, working as a business analyst on some large UK clients and undertook a number of professional qualifications in this field. Whilst at Accenture I had the opportunity to go to India for 4 weeks to work in one of their delivery centres in Bangalore.

On top of this I also worked in San Francisco, Spain and Germany. 6 months ago I decided to take up an offer from PwC who were starting a CRM technology consulting practice from scratch. Since joining PwC I have been central to the development of a large number of sales pitches to win our first work in this field, as well as leading training courses for new joiners to the Salesforce practice. As well as this I have branched out into some CRM advisory work, recently working at the UK Ministry of Defence (MoD). 

Has your career path developed as you planned?  

When I was at LSE I was considering post-graduate study, and indeed I had an offer from LSE to study a masters in Environment & Development. I was interested upon a career in international development during this time, perhaps at an NGO. I only got into consulting by attending a 3 day Accenture "boot camp" for final year students which I really enjoyed. I decided to take my place on the Accenture graduate scheme as I believed at the time that I needed some business experience.

I am keen to continue my consulting career at this stage as I have found it to be a career that continues to push you to your limits and exposes you to multiple different business environments & industries. I also have aspirations to live and work in Asia as some stage of my career and working for a multinational firm such as PwC is conducive to this. 

Tell us about your current job

My day to day responsibilities as a consultant can vary dependent on the project and client that I am working on. Typically my role is as a business analyst. This role requires skills such as facilitating workshops, excellent spoken and written communication, stakeholder management, and critical thinking. My responsibilities include capturing business requirements, producing customer journey maps, designing and building CRM applications and testing and deploying these applications.

Additional things I take part in include creating and delivery training courses to help colleagues and graduates pass professional certifications, as well as pre-sales activities such as giving presentations and demonstrations to prospect clients. 

What do you like most about your job? Is there anything that you dislike?

The best aspects of consulting are the exposure to multiple clients and industries which give you an excellent breadth of business knowledge from the offset of your career. Additionally, the excitement of not knowing where your next role may be based and who the client might be means that you tend not to get bored. Travelling internationally is also a benefit. In 3 years of consulting I have been on business to India, the USA, Germany, Spain and Ireland. 

What career plans do you have for the future?  

I am considering options including working abroad in Asia, a continent for which I have a passion for, and also contracting as a consultant for my own business one day. 

Thinking back, why did you choose your degree subject and why did you choose LSE?  

I chose LSE for its excellent reputation both within and beyond the United Kingdom and having the LSE name and reputation behind me has certainly helped me in my career. I had a keen interest in economics, international development and environmental sciences and the school offered me a chance to study all of these with a focus on economics opposed to the raw science behind things like climate change as much.

 LSE's international student community and central London location also opened up my life to friends from all corners of the Earth and opportunities to experience all that London has to offer which was also very important for me, as I was brought up in the country side.

Overall, how do you look back on your LSE experience? 

My time at LSE opened up my life to a wealth of opportunities which were simply not on the horizon for me before. I made many friends for life from all corners of the Earth, I enjoyed some excellent sport by playing for the University Football team, and my career has benefited massively from the clout and reputation that the LSE name brings with it.

Lawrence Coppin