Routes into marketing

Work experience and internships

Fifty per cent of positions within marketing are not advertised. Therefore, gaining work experience or doing an internship can be important to help you get your first marketing role. Many people are offered their first marketing role by performing well in a work experience or internship position.

Most marketing work experience is gained through speculative applications and networking. There are some formal internship and work experience placements available but these are competitive. TargetJobs keeps a database of marketing work experience positions.

Consider voluntary positions within marketing departments or agencies. LSE CareerHub lists voluntary positions as well as paid.

Trade journals can be a good source of information regarding companies who offer work experience. See our list of trade journals in marketing resources.

Some students gain valuable experience by becoming a brand manager at their university. A company will hire you (don't necessarily expect to get paid) to promote their brand on campus. This is great experience as you can be involved with organising brand launch events, market research, sponsorship, product sampling and sales promotion. Getin2marketing has a list of companies which offer this position.

Graduate training schemes

See advertising, media, marketing and PR deadline dates for marketing grad scheme deadline dates.

For more graduate schemes see Inside Careers, Prospects and employers’ websites. Visit our resource centre to pick up copies of the Times top 100 graduate employers, The Guardian UK 300 and TARGETjobs which list employers with graduate vacancies.

You can also search LSE CareerHub for graduate jobs and find organisations who are coming on to campus to recruit LSE graduates.

Getting a job

As mentioned above, fifty percent of positions within this sector are not advertised. Therefore, networking can be very important. Email or ring your contacts, explaining you are looking for a role (know which role you are interested in) - they may have something that would suit you or pass on your details to colleagues or friends who are looking  for someone to fill the type of position you are looking for. Similarly, tell your friends you are looking for a job and they may pass your details onto someone in the industry. 

Many job hunters within this sector make speculative applications to companies they are interested in working in. Do your research into the company as recruiters and markting professionals can tell the difference between a tailored cover letter and CV and one that is sent to hundreds of companies.

LinkedIn is a great way to expand your networks or contact people in the industry. Some professionals on LinkedIn may be willing to meet for a coffee to discuss their role or the industry. Why not make contact with relevant professionals and ask them politely?

Alternatively, Do work experience or an internship, perform well and the employer may want to take you on in a permanent role.

Approach marketing recruitment agencies; see marketing resources for useful links.

Create your own media

Another way to increase your employability is to build up a portfolio and experience by creating your own media.