Non-speculative applications
Introduction (paragraph 1)
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Who are you i.e. what are you currently studying
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Where you saw the job advertised
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Title of the job
Competence (paragraph 2) - what do you offer?
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Highlight skills related to relevant experience
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Include 2 or 3 key selling points which should be relevant to the job and evidenced by the CV
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Generate interest
Motivation (paragraph 3) - why you want to job?
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Show focus and knowledge, refer to the main points on the job description
prove interest
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Demonstrate why you want to work for the organisation
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Explain why the job appeals
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Write about why the sector appeals
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Use proof of your interest using examples i.e. from extra study, extra curricular activities and jobs
Ending (paragraph 4)
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Positive close and goodbye
Speculative applications
Introduction (paragraph 1)
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Who you are
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Why are you writing
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Specify the type of work you are looking for
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Why you want to work for the organisation
Say why you are looking for this type of work (paragraph 2)
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Show focus and knowledge of the work and sector
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Prove interest
Say what you have to offer (paragraph 3)
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Highlight skills and relevant experience referring to your CV
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Include 2 or 3 key selling points which should be relevant to the job
Round up (paragraph 4)
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Restate your interest and suitability for the type of work
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Show enthusiasm by informing the employer that you will follow up the letter with a phone call