When writing your cover you should always try and follow these rules:
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Target your cover letter to each position and employer
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Between 200 and 400 words, no more than 1 page in length
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Short sentences, 14 words per sentences
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Be concise
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Don't repeat the entire content of your CV
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Never include information that is not in your CV
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Check for spelling and grammatical errors
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Follow business letter protocol
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Dear Sir/Madam...Yours faithfully
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Dear Ms Smith...Yours sincerely