|
Course title |
Management and Economics of e-business |
|
Course code |
IS477 |
Half/ full unit |
Full |
|
Teacher(s) responsible |
Dr S Smithson, Room NAB 3.31 |
|
Dr E A Whitley Room NAB 3.32 |
|
Availability and restrictions |
This course is optional for MSc Analysis, Design and Management of Information Systems and MPA Public and Economic Policy/MPA Public Policy and Management/MPA International Development/MPA European Public and Economic Policy. |
|
Core syllabus |
The organisational, managerial, and economic aspects of online business. |
|
Course content |
- History and foundations of online business
- Business-to-consumer (B2C) web-based systems and e-marketing
- Business-to-business (B2B) systems, intermediation and IT in supply chain management
- Business models and underlying theories from economics, information systems and social science
- Practical and management aspects of the diverse technologies and the changing interorganisational relationships
- New organisational forms, such as networked organisations and electronic markets.
- Strategies for e-business.
- Web 2.0
|
|
Teaching arrangements |
Lent term |
Seminars |
10 x 2 hours |
Lent term |
Classes |
9 x 1 hour |
Formative coursework
|
Class-based case studies. Brief proposal for coursework essay.
|
|
Reading list |
- Farhoomand, A. (2005) ‘Managing (e)Business Transformation’, Palgrave
- Schneider, G. (2007) Electronic Commerce, 7edn, Thomson
Various journal articles will be supplied as a study pack
|
|
Methods of assessment |
A three-hour examination in the Summer term and an individual essay (up to 5,000 words) on an approved topic. Each component accounts for 50% of the final assessment. |
