Intellectual property laws and regulation play a vital role in many companies' operations, especially when it comes to research & development, production and distribution. The bottom line of many corporations depends greatly on how those laws are enforced in international markets. A world-leading pharmaceutical company approached LSE to commission research and consultancy into developing a better understanding of the international intellectual property rights regime, and to conduct a comparative study of two specific countries.
Approach and methodology
LSE Enterprise put together an expert team of LSE academics and coordinated both the knowledge-creation and knowledge-dissemination stages of the project. Two groups of experts conducted field research, interviews and data collection in the two countries assigned. The findings were then analysed and compiled into a comprehensive report for the client. The dissemination stage culminated in a workshop held at the LSE, which was attended by the client, specialized academic consultants and distinguished academic experts, and public sector officials working in the field.
Solution and benefits
The LSE expert team delivered much more than just a research and consultancy project. Firstly, the team achieved for the client the objective of raising overall awareness of international intellectual property rights. Secondly, the application of specific laws in selected countries was analysed, and ways in which they may influence the ongoing and future operations of the client were discussed. Thirdly, a well-balanced review of various stakeholders in the public and private sectors - their roles, responsibilities, guiding principles, and strategic objectives - was produced to help map out the strategic direction for the client. More importantly, the LSE solution enabled the client to develop its ability to bring more value to different stakeholders. By using LSE's outstanding reputation and links with the public sector the client was able to enhance its corporate profile and reach out beyond what was previously possible.