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Professor Alnoor Bhimani discusses how digital technologies will alter management in the next decade

21 April 2016


AB Feb 2016

Professor Bhimani delivered a speech at the Lahore School of Management Sciences (LUMS) in Pakistan on 21 April 2016 on 'Digitisation and the coming transformation of management'. His talk to an audience of business academics addressed the implications of the data deluge associated with the widening use of digitised communication technologies.  He discussed social, economic, cultural and demographic trends in South Asia and commented on the region’s extremely fast and increasingly pronounced penetration of internet enabled mobile devices.  He argued that whilst the growth of data production is driven by internet penetration, increased investments by users into more sophisticated devices enabling higher informational resolution will drive a ‘second’ data deluge in the next decade.  Professor Bhimani highlighted the link between digital connectedness and GDP growth which is becoming increasingly manifest in Asian economies including that of Pakistan.  As a consequence managerial practices and decision making approaches grounded in industrial economy principles will, in some contexts, need to alter and evolve toward servicing digitised enterprise environments.  The challenge for management education at LUMS which houses Pakistan’s premier business school will be to focus on digital communication concepts already familiar to millennials which constitutes a very large segment of the region’s population and who will sponsor economic and commercial growth over the coming decades.  Professor Bhimani identified a multitude of impacts the ongoing data explosion is sponsoring including altered decision making techniques, different pedagogic styles, innovative commercial and entrepreneurial models, wider reaching regulatory and public policy tools, and an array of uncharted social, cultural and gender effects.  LUMS academics identified and debated these and other issues tied to digitisation’s relationships with management practices, education and scholarly research.

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