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The Visual Framing of US Presidential Elections: When Style Obscures Substance in Presidential Debates

 Obama Romney

Credit: Neon Tommy (CC-BY-SA-2.0)

Nearly 60 years on from the first televised presidential debates, how candidates look and act in such competitive contexts is as important as ever. Erik Bucy, Marshall and Sharleen Formby Regents Professor of Strategic Communication in the Department of Advertising at Texas Tech University, discussed his research into non-verbal cues in presidential debates and the 2016 presidential election.

Date: 4 October 2016

Speakers:

  • Chair:  Cheryl Schonhardt-Bailey is Professor in Poltical Science in the Government Department of the LSE. 
  • Erik Bucy is the Marshall and Sharleen Formby Regents Professor of Strategic Communication in the College of Media and Communication at Texas Tech University.

Presentation

Click here to download the PowerPoint slides from Professor Bucy's presentation. 

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