The EMSc Behavioural Science executive cohort will have a diverse academic background, such as – but not limited to – economics, geography and environmental studies, management, medicine, philosophy,political science and government, psychology, public policy, social policy, and sociology.
Executive students will have relevant work experience in the public, private or third sector, including businesses, charities, government, local authorities, and international organisations (such as the OECD, the European Commission and the World Health Organisation).
Executive students are likely to choose this EMSc for two reasons; because behavioural science is an area directly related to their current professional role, or because they wish to pursue it for their own personal/career development. The Executive MSc Behavioural Science provides students with the opportunity to study alongside their employment to enhance and support their professional development.
Many organisations now engage with the idea of applying behavioural insights to their organisational challenges. After all, these challenges ultimately require behaviour change of some kind. Further, many companies, charities and public bodies are recognising the power of ‘live testing’; testing their products and policies in real world environments. The motivation for this comes from increasing recognition of the limitations of traditional research methods, like market research and customer insight.